am thrilled to introduce Aimée Mullins as the most recent addition to the L'Oréal Paris family. In the next few months, the inspiring athlete, model and actress will begin appearing in advertising campaigns as our latest global brand ambassador. Aimée is a valuable addition to a remarkable...

Not only did it recommend products for me, it told me how to use them with expert beauty tips from L'Oréal Paris pro's. My perfect makeup look, skincare regimen and perfect shade of hair color were available - within seconds. Beside getting the personalized beauty suggestions, there is an...

The most popular brunettes, redheads and blondes will be shortlisted for a L'Oréal Paris Casting Day where you will receive a makeover by our hair & makeup artists in preparation for a live audition, in front of a panel of judges. This will be your chance to go in front of the camera and...

I always deepen my hair color so I dyed my hair with L'Oreal Paris' Healthy Look Creme Gloss and talked all about hair color stereotypes in a video I did in a blog post and on their Turn It Up Facebook app. Well, (drum roll please...) the census results are in! So of course, I created another...

and beauty runway show right in the middle of the Champs-Élysées, where its ambassadors Alexina Graham, Barbara Palvin, Bianca Balti, Cheryl Cole, Doutzen Krœs, Jane Fonda, Dame Helen Mirren, Irina Shayk, Lena Meyer Landrut, Liya Kebede, Li Yuchun, Luma Grothe, Maria Borges, Neelam Gill, Soo...

Models Liu Wen and Soo Joo Park were among our favorites of the day, pairing statement car coats with graphic pull-over sweaters to help fight the dreary weather. Heading into the weekend, we'll draw inspiration from Anja Rubik's (today's Look of the Week winner!) minimal, oversized...

Model Soo Joo Park— the bleach blonde beauty behind some of our favorite street style photos— made a splash at the opening of the "Better" Fashion Photography & Fine Art Charity Exhibition hosted by supermodel Helena Christensen and Vs. Magazine on Tuesday night, catching our attention in...

their originality and rule-breaking, L'Oréal Paris promotes its Voluminous Original Mascara, beginning today by Lucire staff/March 7, 2017/23.25 L'Oréal Paris's latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models...

familiar with this season's L'Oréal Paris products won't be surprised to see Superstar Mascara being part of her make-up, as well as the Superstar Eye Liner; la Palette in Beige and Infaillible Mega Gloss, in You Know You Love Me (509) gave Hargate her summer movie-star looks. Soo-Joo Park...

With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu. Mimco managing and creative director Cathryn Wills noted in a release, 'Mimco believes in women in all their individuality, their strength and their ability to...

 

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