We've got hold of some behind the scenes action from the Rimm London Glam'Eyes Shoot where 5 girls from street were taken on a journey to get the screen star look. For the launch of their new eye shadow range, Glam' Eyes Eyeshadows, Rimmel London wanted to do something a little different....

I just like her lighthearted style and I love her smile! Talking about smile – she's the new spokesface of Rimmel London lipstick. The ad campaign is out and, even if the Heart Breaker lipstick color looks good on her, I can't say, with a hand on my heart, that that is Zooey Deschanel....

We have an American beauty with London confidence," said Rick Goldberg, vice president of marketing for Rimmel London. Zooey Deschanel, who is the face of a new lash accelerating mascara, a perfecting powder foundation and of the lasting lipstick, said that, "I love makeup. I've been...

RIMMEL LONDON THINK: Intense care and color for your lips WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don't panic—Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London....

Currently I'm upping the glam factor with some fabulous products from Rimmel London. One of my issues with eye makeup is staying power. I hate putting on eyeliner and heavy mascara only to find it's running down my face a few hours later. I don't have time to fuss over my makeup in the...

On my eyes- I've become addicted to Rimmel London's kohl liner in black. I rimmed my eyes with the black kohl pencil and then added a couple of thick coats of mascara – one coat of Rimmel London Scandal Eyes and one coat of Dior Show waterproof mascara. That's my fashion week look. Are...

Kate Moss has now been the face of Rimmel London for 10 years. She celebrated her 10-year anniversary with the company just last month with a photo shoot in Croydon. Unsurprisingly, she recently expanded her role within the company and designed a color collection. Her color collection, which...

I lined my eyes with Laura Mercier's Black Gold pencil and finished up the look with Rimmel London Scandal Eyes mascara for extra long, thick lashes. On my face- I brighten up my brand new tan (the islands are good for something) with Rimmel London natural bronzer in Sun Glow. This bronzer...

Rimmel Shake it Fresh Mascara - $10.99 - the freshest mascara on the market that won't dry out or cause clumps. Check it out and please excuse my pink-bunny eyes, my allergies have been terrible! With a bottle you shake up to keep it fresh thanks to a patented shaker system that refreshes...

I used Rimmel London's Glam'Eyes Professional Liquid Liner on the top of the lid and a feathered line on the bottom. I topped the liner with RimmelLondon Glam'Eyes HD Quad Eyeshadow in Black Cab and English Rose for a soft smokey eye. Then I loaded up her lashes with Rimmel London Lash...

 

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