Meanwhile, Björn Borg has expanded into China, with a space inside the Sogo department store on West Nanjing Road in Shanghai. It also has announced its presence on Taobao, the Chinese e-tailer. Björn Borg expects that the Chinese market will pick up on branded underwear, the core

So, what's the crack with these Bjorn Borg Trunks then? The irony of a guy who has spent most of his is life smacking balls here, there and everywhere now trying to contain them (different types of balls, we know!), but to be fair to him everyone is wearing 'em! If you fancy joining the Borg...

Respondents in China (33 per cent), France (30 per cent) and the US (30 per cent) said that glow-in-the-dark underwear would help them have a good time in the dark, which, of course, Björn Borg happens to have. The sample was 1,713, of people aged between 18 and 30. Countries included China,...

Thank you so much to Björn Borg for bringing a little taste of my beloved Sweden to London. And apologies for getting into a pillow fight with the models; I couldn't resist. xxx Duck

Bjorn Borg, the biggest selling underwear brand in Selfridges, has announced the launch of their Neon Injection range for summer. Sported by the likes of The Saturdays, this new range for men and women provides a pop of colour to any summer wardrobe. Renowned for their use of colour and...

Björn Borg Spring/Summer 2016 Womenswear collection – Photo courtesy of Björn Borg. On the first day of Fashion Week Stockholm, sports fashion brand Björn Borg presented its Spring Summer 2016 collection. The fashion show took place at an outdoor location, under the bridge Västerbron in

We are really excited to show a teaser of the collection and the game to the fashion world" said Björn Borg Head of Design James Lee. The Björn Borg First Person Lover computer game will launch in January 2015 along with the Björn Borg Spring-Summer 2015 collection.

When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a cookbook, but through an online fashion game experience where their clothes gives the player...

The blond model is the face of the summer 2013 advertisements of Swedish label Björn Borg, replacing Australian breakout Jarrod Scott. Clad in colorful boxers, striped numbers and lively pop-art inspired prints, Harry is all smiles for the camera, unveiling a perfectly tanned silhouette.

From personal sniff this new fragrance for men The Scent of a Legend, is as handsome as the man behind this new scent for men Björn Borg. "It's very interesting to see how a group of experts imagine the scent of my Heritage. The result is fantastic!" Björn Borg on the new fragrance. The...

 

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