Benett It's all on over in Monaco, as the Monaco Grand Prix gears up. TAG Heuer, a major sponsor whose logo has been seen for decades at the event, hosted an on-board party on Saturday, with brand ambassadors Cara Delevingne and Fernando Alonso. TAG Heuer, an official partner of the...

Fans of McQueen and moto-riders alike will appreciate this commemorative helment from TAG Heuer. "TAG Heuer has come out with a limited edition motorcycle helmet also inspired by the King of Cool, who wore a Heuer Monaco watch in the film. The retro-styled fiberglass helmet, which features a...

McLaren and TAG Heuer have a longstanding history. Never mind that the F1 team's drivers Lewis Hamilton and Jenson Button are both brand ambassadors for the Swiss watchmaker. Heuer took the TAG name when Mansour Ojjeh's Techniques d'Avant Garde – onetime supplier of McLaren's turbocharged...

Marc Piasecki/Getty Images In the second of its events to commemorate the 50th anniversary of the Monaco watch, TAG Heuer launched its 1979–1989 Limited Edition to coincide with the Le Mans 24-hour race. The choice of Le Mans was to tie in with the 1971 Steve McQueen film named for the race....

The new watch, the TAG Heuer Monaco 1969–1979 Limited Edition (169 pieces) has a brown leather strap with holes lined in light brown, a green dial with brown and yellow features, and a Côtes de Genève finishing. The hands are coated with SuperLuminova. The back is engraved with the original...

Making of Audemars Piguet Royal Oak 40th Anniversary Exhibition Video 2012 marks the 40 Anniversary of Audemars Piguet's Royal Oak Chronograph. Seen as avant-garde back in 1972, the time piece has grown into an icon. To celebrate, the brand has taken the watch on a global tour of sorts. The...

Next up is the TAG Heuer Monaco V4 Phantom, which is a modern re-working of the iconic watch first introduced in 2004. Since it was first unvieled – just as it is still now – the Monaco packs a ton of technology and innovation into one 41mm device, with the most prominent feature being that...

Paul du Toit's superb watch box for the TAG Heuer Monaco Mikrograph is sure to add to the unique timepiece's sale price at Only Watch auction. The one-off Monaco Mikrograph and its special display box will tour the world from August 30th to September 17th, with exhibitions in Singapore,...

TAG Heuer has previewed an updated version of its iconic Monaco watch, the V4 Tourbillon, which can lay claim to being the world's first belt-driven tourbillon. The amazing watch features a black titanium carbide case features a partially skeletonized dial that reveals the unique belt-driven...

V4 As if Tag Heuer's Monaco V4 wasn't impressive enough, the company is giving it a massive upgrade in the materials department. Limited to 200 examples, the new version that is a tribute to 150 years of innovation features a case (41mm) crafted from titanium and with brushed silicon...

 

Related shopping