Teaming up with BASIS, NY to showcase a look at its spring/summer releases, Billionaire Boys Club has released its "GIRL" editorial. A nod to Pharrell's recently released album of the same name, the editorial features a selection of shorts, hoodies, T shirts and tanks, and shows off some of...

A plethora of t-shirts has launched from Ice Cream, just like their sibling brand Billionaire Boys Club, getting ready for the Spring 2013 season. In total, there are 22 t-shirts, consisting of several colorways and designs, showing off the bold, oversized graphics that characterizes this...

Per the Billionaire Boys Club preview of its Spring 2013 collection at this week's PROJECT NY trade show, it appears we can expect a brightly hued revitalization of the brand, one that harks back to its original 2005 launch. Accordingly, accounts are being winnowed down and fans of Pharrell...

Although both brands feature an array of eye-catching colour ways, it is the Ice Cream collection that features the slightly more loud, somewhat garish, shades of orange, blues and reds. True Billionaire Boys Club/Ice Cream fans will have noticed that with the launch of this capsule...

With a kick off date set for January 2, the first batch of the Spring 2011 collection from BBC/Ice Cream is hitting to all fields. Spanning virtually the full BBC/Ice Cream range, the collection mainly plays to the strong points of both labels: a stadium jacket, hoodies, flannels, a few pieces...

Here we take a closer look at a new seasonal offering from Bee Line for Billionaire Boys Club. The imprint, which was formulated in a special conversation between Mark McNairy and Pharrell Williams, now presents a look at its Spring/Summer 2013 offerings. McNairy's prep style sensibilities add...

Featuring Bernard Gifford & Kevin Harrison and photographed by Evan Pierce, the inaugural collection of Billionaire Boys Club Black is now available through BBC Ice Cream New York flagship store, BBC Ice Cream Tokyo in Japan, its online shop for the US, and more recently, its online shop for...

Billionaire Boys Club has unveiled a capsule collection designed and printed in Japan, featuring OG branded product originally designed by Sk8thing. Those goods take the form long-sleeve and short-sleeve tees, as well as Ice Cream NFL-inspired pieces made up of a perforated a nylon football...

Billionaire Boys Club flagship store in New York City, a line of anniversary crewneck sweats were produced to commemorate the auspicious occasion. Two styles were designed to cater for polar opposite tastes. On one hand, the simple NYC Crewneck features basic NYC logo on the front in solid...

Throughout its growth, Billionaire Boys Club has managed to maintain its core, graphic-driven identity, while also carving out space for more mature pieces each season. Moving into 2013, spring/summer sees a very recognizably BBC aesthetic carrying over, as a return to multi-camo (previously...

 

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