Now here's a trendy footwear for us guys from Hugo Boss. Frankly, this type of footwear is exactly what every guy should have for formal shoes. Aside from the fact that it kicks ass (well of course not literally), but it is so comfortable and quick to put on. Hugo Boss' Logo Bit Loafers is a...

Troubled actor Jonathan Rhys Meyers has reportedly been dropped as the face of Hugo Boss after completing his fourth stint in rehab for alcohol addiction, reported Style Bible. He has advertised the fashion brand since 2006 but the firm decided to axe him because they don't want to attract...

Monika Jac Jagaciak and Ryan Burns pose for the photographer wearing comfortable garments with a romantic look: jeans, wool, tweed and leather in a classic fall color palette. HUGO BOSS ORANGE FW...

The Art of Dressing–American model Ryan Kennedy is enlisted by German label Hugo Boss to give us a preview of the brand's fall/winter 2013 formal offering. Gracing the pages of Hugo Boss' winter lookbook, the blue-eyed model displays a selection of tailored styles that combine a great...

pieces by Hugo Boss and the brand also provides sponsorship for various sport niches including tennis, gold, car racing and sailing. The watch collection reflects this passion for sport with an array of Hugo Boss chronograph watches that perfectly unite function with flawless style. There...

Jared Leto at the HUGO Just Different press launch on May 18. Photo: Courtesy of HUGOBOSS Twitter • We all already knew that Jared Leto was a man of many hats, but now he's added a few more as face and spokesman for the new HUGO BOSS male fragrance, 'Just Different'. Justin Bieber had some...

This Thursday I'm shooting a menswear video with Hugo Boss and Tom Bull's coming along for the ride. Here he's pictured in his business look – a three piece suit by Boss Black – being fitted by tailor extraordinaire Joseph of Dynasty Custom Clothing. Methinks it's going to be a good time....

The Boat of Style–Photographer Skye Tan and fashion editor Ben Chin team up for a Hugo Boss-themed editorial published in the October 2012 issue of August Man Singapore. Lensing model Karel Struhy aboard the exclusive Hugo Boss sailing boat, Skye beautifully captures the essence of Hugo Boss'...

So there you have it guys, hopefully a few lessons and inspirational looks you can take from one of my favourite style icons, Lapo Elkann. However, I would like to point out that the Juventus tattoo is optional. Unless, you know, you're a Juventus fan. In which case, go for it. Matt

Scottish actor Gerard Butler is taking on a new role as brand ambassador for Hugo Boss. The 44-year-old will front ads for the German label's Boss Bottled fragrance, following on from the likes of Ryan Reynolds, Jenson Button and Chow Yun-Fat. Butler, who was previously connected to...

 

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