We are really happy with how the images turned out. The location was amazing (thanks to our School Of Style grad, Jill who hooked it up), the clothes were great, and our friend and photographer Dove Shore is always a pleasure to work with. Check em out ... Posting your comment.

We can't wait for the up coming third edition of Firenze 4Ever, our special event that brings together international bloggers, the hottest designers and the latest collections for two days at the beginning of the A/W 2011 season. This time we have a whole host of special events and surprises...

After Friday's delicious dinner party we wanted to host our own party and so after being styled up by our buyers the gorgeous Broken Hearts hit the decks with Daniele Cavalli for company to get the party started. Meanwhile Eva Cavalli relaxed and chatted animatedly with some of the bloggers...

OK so we've taken you behind the scenes and on location so now we thought we'd show you some of the smoking hot results that came out of our styling labs. We had a great time watching bloggers, models and our very own styling assistants get busy with the Spring/Summer 2011 collections. We...

It definitely stood out. Her location: Club Nikki inside Tropicana Hotel. Rihanna got her inner late owl out by arriving at 2:30am bearing a green dress and her mark: red hair. She definitely was not ready for bed. She had been at a concert earlier that evening up at Mandalay Bay Events...

Firenze 4Ever 2nd Edition is starting! Here's a sneak peek at what's inside the goodie bags we have prepared to welcome our bloggers. And at this year's Firenze 4Ever we will be rocking the new limited edition T-Shirts created exclusively for the event by our friend Toxic Toy. Stay tuned,...

A massive thank you to Eva Cavalli for hosting a wonderful dinner last night for all of us in honour of Firenze 4Ever II. All our old and new blogger friends were invited by Eva to a wonderful meal and for a little dancing at the Cavalli Club. Special guests Neil Barrett and Giuseppe Zanotti...

NEW YORK, Sep 6, 2011/ — Iconic denim label, Joe's, will launch its New York City pop-up store this Fashion's Night Out (FNO). Located at 77 Mercer Street, the shop showcases the latest fashion and denim trends from one of the industry's hottest LA-based companies. "We are excited to have...

Well we promised to keep you updated with all the action as it happens here at our store in the centre of Florence where Firenze 4Ever 2nd Edition has already got started. So as our bloggers get busy creating amazing new looks in our styling labs (including models, hair and make up...

Firenze 4Ever 2nd Edition is almost here! We've been checking out some of our favourite blogs that have been reporting on how difficult it has been to decide what to wear for the three days of fashion fuelled fun that are now about to begin! We are so excited to welcome some new, special...

 

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