If you are a fashion blogger and would like to participate to the FIRENZE4EVER 2nd Edition final exclusive party... send an email to firenze4ever@luisaviaroma.com by 29 December 2010 including the following details: - Full name - Contact details and address (where we will send the...

We can't wait for the up coming third edition of Firenze 4Ever, our special event that brings together international bloggers, the hottest designers and the latest collections for two days at the beginning of the A/W 2011 season. This time we have a whole host of special events and surprises...

We had a great time watching bloggers, models and our very own styling assistants get busy with the Spring/Summer 2011 collections. We loved the bold flashes of colour that were popping out and provided an amazing contrast to the minimalistic monochrome trend that was also a favourite.

Some more shots from my Firenze trip, it was the last day of the Luisaviaroma Firenze4Ever 2nd Edition festivities and it was a fun one! Stopped by the store for a bit then off to lunch at Ciro & Sons (my gurl Simone's fave spot), then back to the hotel to rest up before the partying starts....

The closing party took place at Macro Testaccio sponsored and hosted by Renault and Nero Magazine. Check the photo out after the jump. Versione italiana dopo il salto La scorsa settimana a Roma è stata la volta di AltaRoma con i suoi eventi e sfilate. Per chiudere la chermesse romana,...

2nd edition, served by OZON Last night, somewhere up the hill of Lycabettus in Kolonaki. Mr Vassilis Barbarigos taking a break Blurry Thalia in white Seriously now, I think I'm gonna have to do waaaay too many posts to cover all the rooms and designers that participated in this...

The Fashion Room Service, 2nd edition Remember those happy moments? The Fashion Room Service is happening once again this Wednesday! once again will be gathering our favourite fashion people and brands (complete list and bios here) plus their creations, all under one roof to meet, see and...

Firenze 4Ever 2nd Edition is starting! Here's a sneak peek at what's inside the goodie bags we have prepared to welcome our bloggers. And at this year's Firenze 4Ever we will be rocking the new limited edition T-Shirts created exclusively for the event by our friend Toxic Toy. Stay tuned,...

Well we promised to keep you updated with all the action as it happens here at our store in the centre of Florence where Firenze 4Ever 2nd Edition has already got started. So as our bloggers get busy creating amazing new looks in our styling labs (including models, hair and make up...

Firenze 4Ever 2nd Edition is almost here! We've been checking out some of our favourite blogs that have been reporting on how difficult it has been to decide what to wear for the three days of fashion fuelled fun that are now about to begin! We are so excited to welcome some new, special...

 

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