Retro fashion is a great way of paying homage to the memories, incidents, or people of the past. It is almost safe to say that according to the fashion blog retro is the new modern. Cheryl Ross is a pro in giving fashion related tips and advises. In this article she has revealed to us the...

So if you're in the area, head to the Santa Monica Desigual, a big corner store on the Promenade at Broadway, across from the mall. Check out the Facebook invite event link here.

(Vintage coat, Free People sunglasses, Threadsence sweater, SOLD Design Lab jeans, Cole Haan boots) I love overcast days in Santa Monica. No harsh light, perfect for taking photos. I even got a a laugh outta Dylana , even if it is blurry, I still love that pic! These were taken sometime over...

Last week American retailer Forever 21 brought the spirit of California to the amazing space at the Old Sorting Office *better known I think as the Redbull Fashion Factory*. At lot of effort went into creating this hanger space into a cool Santa Monica Beach carnival, complete with its very...

PS One more thing to love about Viceroy Santa Monica is location. You're seconds away from the famous Santa Monica Beach (where I like to enjoy a cheesy California moment-in-the-sun bike ride – thanks to the lovely concierge James), Santa Monica Pier, colorful Venice Beach (prepare for a...

SANTA MONICA—The Vintage Expo returns to Santa Monica this weekend. Tickets to the big event (which brings hundreds of excellent vintage dealers together at the Santa Monica Civic Auditorium) are $10 at the door, $8 in advance and $20 for early Saturday morning admission. THE O.C.—If...

of treasure-filled shops and on-the-move dressboutiques, it's easy for throwback fashion hunters to break a sweat in keeping up with LA's ace vintage shopping scene. For those looking to blow this Friday's paycheck on pre-loved gems without zig-zagging around town, you're in luck. Once again,...

About a week ago, I flew to San Francisco to attend my very first Vintage Fashion Expo and to pay a visit to Dollhouse Bettie. I heard about the Expo several years ago when Dita von Teese mentioned it as one of her favorite places to shop, and ever since then, I've been determined see for...

Yesterday, one of our favorite milliners Gladys TamezInsta'd an array of stunning hats that were on their way to "Santa Monica for the new store opening on December 4th." Ron Robinson's Instagram handle was included, which leads us to believe that the legendary retailer is quietly readying for...

× If you're a frequent scavenger at LA's many vintage boutiques, take your treasure hunting to the next level by experiencing the upcoming Vintage Fashion Expo. Taking place at The Reef in DTLA on February 7th and 8th, the show will onceagain showcase heirloom-worthy pieces from fashion's...

 

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