Komen will launch Promise Me to raise money to help fight Breast Cancer The Susan G. Komen Foundation announced that they will be launching their first fragrance, Promise Me in April 2011. The fragrance will be expected to generate between $3mil and $4 mil for the foundation which has been...

The footwear retailer has announced upcoming capsule collections designed by Sophie Theallet and Giles Deacon, due out in May and in the Fall respectively. Fred Allard, Nine West's creative director, said the designers "bring a new aesthetic to our stores", describing Theallet's style as...

: Take action Get involved in local efforts supporting breast cancer awareness such as the Making Strides Against Breast Cancer walk, hosted by The American Cancer Society, which aids in promoting healthy and active lifestyles. * Individuals and corporations can join together to raise funds in...

Happy Socks teams up with Giles Deacon for a charity collaboration to bring awareness to World AIDS Day. 25% of the profits for each box sold will directly benefit the Elton John AIDS Foundation. The box set of socks works great for gifting this Christmas, not to mention that each box is...

Love to Eat| Researchers at the Kimmel Cancer Center at Jefferson say that tests in mice demonstrate that elevated fat and cholesterol levels found in a typical American-style diet play an important role in the growth and spread of breast cancer. Previous studies in humans have demonstrated...

It seems we have high street collaborations coming out of our ears at the minute, and just to add to the endless sartorial list, Giles Deacon – aka Collaboration King – is set to team up with Nine West to launch an exclusive collection of shoes for AW11. The new fashion love affair comes as...

Komen Foundation Against Breast Cancer is using the power of fragrance to fight the deadly disease. This spring, the foundation will release a new scent called Promise Me. With prices starting at $19.99 for the eau de toilette and $59 for the eau de parfum, the organization predicts strong...

Prevent Breast Cancer. One Woman at a Time. Wear It. Share It. The Pink Ribbon. This new campaign draws its inspiration from Mrs. Estée Lauder's "High-Touch" method of reaching consumers through "Telephone, Telegraph, Tell-A-Woman." Their approach to conquering breast cancer reinterprets this...

(if they prove to be red, I propose we all sign a petition suggesting that the next pair to be bright, neon pink) {1} Pink Highway: the Pink Ribbon Highway in Iceland is the utmost manifestation of support in the name of Breast Cancer! Giving thanks to the Icelandic Cancer Society and the...

Long the cliche of a bad gift, my genuine fashion crush, Giles Deacon, has reinvented this poor garment and made it somewhat desirable all over again just in time for Christmas. Here at O Magazine we quite like a cute sock and have recently shot a story featuring them, combined with ladylike...

 

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