After collaborating with a slew of luxe designers, H&M opted to create an exclusive collection with Swedish blogger ELIN KLING . I chatted with H&M's Sweden PR gal Sofia Jegerborn for the why and how of it all. Why did H&M choose to collaborate with Kling? We always strive to surprise our...

H&M announced yesterday that it has teamed up with a Swedish fashion blogger for a capsule collection due out next month. This will mark the first collection ever designed by a fashion blogger – an honour that has been bestowed on Sweden's Elin Kling . The collection, which features nine...

Swedish blogger Elin Kling designs for H&M In another coup for bloggers, H&M has teamed up with Swedish fashion blogger Elin Kling . Launching her site in 2007, Kling has created nine pieces of clothing and two accessories which, according to Hilary Alexander, "show a balance between hard,...

H&M has collaborated with everyone from Madonna to Karl Lagerfeld and now the mega retailer has announced that their next capsule collection with be with... a fashion blogger. Swedish fashion blogger Elin Kling has created a minimalist collection that will be launched exclusively in Sweden...

Swedish chain H&M is to launch its first collection with fashion blogger Elin Kling H&M announced this morning details of its latest shopping ‘marriage' with Elin Kling, the young, stylish blogger who is regarded as Sweden's leading fashionista. The collection will launch in Sweden on...

H&M announced this morning that they will release a collection in collaboration with the fashion blogger Elin Kling (Style by Kling) ! This is massive news! However, the collection will only be sold in Sweden and not released on an international level. Come February 3rd, stores in...

Blogger Elin Kling does collection for H&M Elin Kling, a Swedish blogger, has just been named as the next designer collaboration for H&M. It struck me as kind of odd, even though she's got rocking style. I would have thought Susie Bubble or Rumi whats-her-face from Fashion Toast would have...

{ via } By now most of you lovelies are probably aware that the wonderful fashion blogger Elin Kling will be designed a limited collection for H&M in Sweden. It looks beautiful, quite Bohemian and simple. What I really like about this, is that when it launches on 03/02/2011 10% of sales will...

(specifically fashion bloggers) to collaborate with top brands. It's not new to see BryanBoy sitting front row at fashion shows or the Fashion Toast modeling in some, but now a new apex have arose; fashion bloggers are now capsule designers for top brands. Cue popular swedish personal style...

Swedish blogger Elin Kling, who showcases her style must-haves via her blog Style By Kling , has recently announced her completed first collection with the Swedish chain of H&M. The brand is known for its extensive designer collaborations, but H&M has ventured into new territory by throwing a...

 

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