After collaborating with a slew of luxe designers, H&M opted to create an exclusive collection with Swedish blogger ELIN KLING . I chatted with H&M's Sweden PR gal Sofia Jegerborn for the why and how of it all. Why did H&M choose to collaborate with Kling? We always strive to surprise our...

a fashion blogger. Swedish fashion blogger Elin Kling has created a minimalist collection that will be launched exclusively in Sweden this February. Elin Kling is considered one of Sweden's leading fashionistas and she regularly shares her creative ensembles on her blog Style By Kling . Her...

Swedish fashion persona and style blogger elin kling will be launching her own collection for h&m 3rd of february! a huge step for both h&m and kling, so congrats elin! the collection consists of 11 pieces, I am on board with pretty much every single one.. check the whole collection here...

H&M announced this morning that they will release a collection in collaboration with the fashion blogger Elin Kling (Style by Kling) ! This is massive news! However, the collection will only be sold in Sweden and not released on an international level. Come February 3rd, stores in...

Blogger Elin Kling does collection for H&M Elin Kling, a Swedish blogger, has just been named as the next designer collaboration for H&M. It struck me as kind of odd, even though she's got rocking style. I would have thought Susie Bubble or Rumi whats-her-face from Fashion Toast would have...

{ via } By now most of you lovelies are probably aware that the wonderful fashion blogger Elin Kling will be designed a limited collection for H&M in Sweden. It looks beautiful, quite Bohemian and simple. What I really like about this, is that when it launches on 03/02/2011 10% of sales will...

for bloggers (specifically fashion bloggers) to collaborate with top brands. It's not new to see BryanBoy sitting front row at fashion shows or the Fashion Toast modeling in some, but now a new apex have arose; fashion bloggers are now capsule designers for top brands. Cue popular swedish...

Photographer: Peter Gehrke/H&M I met fashion blogger Elin Kling last year in Florence, Italy and she was fab and has great style. So excited that she collaborated with one of my favorite brands, H&M . Elin is a big deal in Sweden so it made sense to launch a collaboration with H&M. The...

H&M, which has worked with top celebrities such as pop icon Madonna, said in a statement that Swedish fashion blogger Elin Kling had created a collection to be launched exclusively (unfortunately) in Sweden on February 3. Elin Kling has since 2007 been running Scandinavia's largest...

Swedish blogger Elin Kling, who showcases her style must-haves via her blog Style By Kling , has recently announced her completed first collection with the Swedish chain of H&M. The brand is known for its extensive designer collaborations, but H&M has ventured into new territory by throwing a...

 

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