Day 1 of the Fred Segal sale is, although quiet, still an event worth anticipating. As we arrive a few minutes before the store opens, we join the ten or so others waiting at the doors, checking their nails, their makeup, their cellphones, and yawning. The line grows to about 20 people right...

× We got a pretty detailed email from the complex in Santa Monica, listing the days and specifics of the big Fred Segal/Ron Herman sale. We're not sure how much applies to the Melrose and Beverly Hills location, although we do know the big sales in those two locations also start on...

By Laura Medina Sean James of Fred Segal Santa Monica. Hair stylist to the celebrities, such as Conan O' Brien and New York Fashion Week veteran, Sean James rattled off the top three Summer hair styles: highlights, of course, the top knot, and feathers in your hair. Not feathered,...

Oh, how we miss the days when the Fred Segal sale meant scoring an Alexander Wang bag for $200 or a Phillip Lim belt for $50. The Melrose location just started a 50% off sale -- it's not the big one, but still, we couldn't help feeling like there just wasn't a ton of desirable merchandise. Not...

The Junior Drake Sample Sale is headed to Santa Monica! So, save the date and don't miss it! Tons of great deals on genuine leather handbags. So many styles available, there is something for everyone! Stop by to shop, listen to great music, and enjoy FREE refreshments and hot dogs (Sat & Sun!)...

1520 Ivar SANTA MONICA—A little birdie tells us the Fred Segal sale is starting this Friday. Expect 50% off on brands like Alexander Wang, Elizabeth and James, Winter Kate, L' Agence, and more.

Fred Segal Santa Monica's intimates and accessories store, Fred Segal Rocks & Silk, has teamed up with celebrity-favored luxury loungewear line, P.J. Salvage, to offer stylish homebodies a range of chic pajama options. Opening this Friday, April 26th, the 775-square-foot space will host...

And don't even get me started on the parking situation for the sale..it's horrific. Click here to check their website for fashion and trends. My advice, go early, get the deals and get out, as it's bound to be mad. Los Angeles: Fred Segal Santa Monica Sale Starts January 14th

× Photos via Happiness SANTA MONICA—The Happiness store at Fred Segal Santa Monica is opening a Cheap Monday pop-up of sorts, and they're throwing a party to celebrate. As of the beginning of August, the retailer, who's long stocked the Swedish brand, will be devoting half of their store...

The Babakul boutique just opened in December at Fred Segal Santa Monica. Take this opportunity to check out this new California collection at deep discounts. Sizing is contemporary, or so you may need to try on a larger size than you typically take. Hats-- If you love a good hat, you need to...

 

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