This varsity right here comes from Newneu, a Japanese brand that have come up with quite an appealing take on the varsity style jacket. You can actually decide yourself how many or how little badges and patches you can put on the body. The whole idea of being able to change the jacket yourself...

The San Francisco brand have gone with a woollen material on the body with the grey accent on the wrists and waist. It's got a real crisp finish to it I think, definitely feeling this one from them. The jacket should soon be available from Black Scale retailers and at the Black Scale Store....

YMC (you must create) is a British brand that have been around for a while and this is just a brief indication as to why. I'm a massive fan of this, the Indigo Chore Shirt, you might not be able to tell at a glance but it has white polka dots all over. The fit, the button and stitching...

The New York based brand have come with a relatively stripped back look, it's very simple, yet still most definitely appealing. This particular collection includes a wide array of jackets, beanies, knitwear and general winter attire. You can have a closer a look at the lookbook collection...

British brand Self perpetuate this line of thinking with this latest offering. Since 2007, the brand have focused upon streamlined structure inspired by traditional workwear, and whilst little appeal stems from their applause of the drop-crotch trouser (let's save them for the Geordie Shorers...

I've discovered this brand recently and I love the designs for Fall Winter 2011. The designers behind the brand are two young Americans who have recently graduated in Apparel and Textile design. This is their first collection but I'm sure we'll be hearing from them in the future. I love the...

A look now at the rejuvenated Self Gained Treasures and the lookbook of their Spring/Summer 2011 collection. They've come with a combination of some new pieces in the collection and some of my and I'm sure a lot of other peoples particular favourites from previous drops. They've started by...

The track's titled 'Hitz' the beat is so gritty and putting probably the hottest name of 2010 on it is only a good thing right? It's set to feature on the new upcoming album from the duo, No More Idols so look out for more news and info on that. Take a listen for yourself below and leave a...

Check out the video viral edited by Lau Stevens for the newest collection release from UK brand Trapstar. The Holiday Season collection as you can see from the image above is due to drop this coming Sunday at the Trapstar Flagship store at Portobello Arcade. Take a look at the Trapstar website...

Check out the promotional flyer from a brand we featured a couple of weeks back Self Gained Treasures. They've set up an urban platform event as an introduction to London and their first independent sale this coming Sunday and there are most definitely some bargains to be got! A special offer...

 

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