Instead of an official press conference, Houston Rockets' Jeremy Lin decided to delivered the news of his new partnership with adidas Basketball personally via social media. With help from fellow adidas brethren and Houston teammates Dwight Howard, Patrick Beverley, and Omri Casspi Moshe, Lin...

It won't just be the jerseys, adidas Basketball will be outfitting Dwight Howard, Jrue Holiday, Tim Duncan and the rest of its player roster with all new footwear during next month's 2013 NBA All-Star Game in Houston. Each designed to be a bold statement, the so-called "impact camo" pattern...

adidas Basketball has partnered with one of the all-time greats, Kareem Abdul-Jabbar, to introduce the 2015 Black History Month Collection, featuring a quartet of flagship adidas hard-court silhouettes: the D Rose 5 Boost, J Wall 1, D Lillard and Crazy 8. Each shoe is finished in sepia tones...

With so many amazing memories created during this point of the season, adidas Basketball brings us the Made in March Pack. All three pairs are done in a pristine white make up, with additional details and material updates found throughout each silhouette. A special release of the Made in...

Last week, adidas Basketball and Titan featured the J Wall 1 as part of the Titan Trial Runs over at Treston. The elite High School players wore the 'Woven Paisley' edition while others were able to wear the 'Bad Dreams', which is releasing this week. adidas athletes are set to wear these...

Over the past week, adidas Basketball unveiled the Crazylight Boost 2015. Featuring Primeknit technology for the first-time ever in a basketball shoe and coupled with industry leading Boost cushioning technology, the league's best will vie for a championship in adidas' most innovate...

Inspired by both the city and culture of New Orleans are adidas Basketball's uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouettes don Louisiana's fleur-de-lis across the chest...

adidas Basketball: A Look at the D Rose 3 – Video adidas Basketball has been doing some substantial marketing surrounding its heavily-influential adiZero D Rose 3 model. And rightfully so as the model's third iteration sees the storied sportswear and footwear purveyor toying around with...

adidas Basketball released a couple of take down pairs from their line- the Crazy Feather and the Big Fundamental. The Crazy Feather definitely resembles the adidas' KB8 or the re-issue, the Crazy 8 (obviously they couldn't use the Kobe marks anymore as he brought his talents to the Swoosh)....

adidas Basketball: Derrick Rose Explains the Inspiration Behind his New Logo Derrick Rose is one of the few athletes whose marketing campaigns don't seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his...

 

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