Other innovative concepts launching this year include Legends Clinics, Lauren by Ralph Lauren online fashion shows, the "user-designed" Rugby online runway show, the Make Your Own Rugby iPhone® application, the Ralph Lauren Collection iPhone application, shoppable QR codes, the first...

There have already been some very exciting projects from Holition, experts in the emerging technology of augmented reality, including pioneers Boucheron, who used Augmented Retail to great success, opening the brand up to a much wider audience; similarly De Beers installed interactive 3D...

Barbara's model acted as the nerdy photographer in the window taking photos of the glamorous model. The "model" character turned out to steal the show with H&M buying the maxi dresses that were sold out on the website within minutes. The next window concept was Gossip Girl where Ross, Orly...

Karl Lagerfeld has just released his latest short film for Chanel called Window World and... it's a little creepy. The concept is pretty simple. Baptiste Giabiconi, Magdalena Frackowiak and Barbara Dvorakova play mannequins wearing Chanel hanging out in a room full of mannequins who are also...

Harrods and Tissot have taken window shopping to an entirely new level by teaming up to create the first interactive window for trying on the high end Swiss watches without ever entering the famous department store or touching an actual watch. The window display is located at the Brompton...

The window display is a fun and interactive way for the Department Store to draw in their shoppers. Harrods Director of Advertising Sales & Sponsorship, Guy Cheston said: "We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in...

Barneys is taking the Holiday window concept several steps further and creating, for the first time ever, "an entire themed shopping environment complete with limited edition merchandise and special items–all curated, developed and inspired by Lady Gaga herself." Gaga's Workshop will take...

" The film will be shown on the store's website, cinemas, digital billboards, giant screens installed in flagship stores and interactive audio windows worldwide. Do you love Kate's dress and shoes? They will be available as a special made to order on the website in conjunction with the new...

The sight of Christmas adverts, decorations, iconic store windows and general festiveness makes us want to shop. A lot. Selfridges has launched its much-lauded Christmas shop as well as revealing is new window concepts and the must-have gifts for 2013. There is an overarching sense of...

 

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