Daily Digest 2 February, 2011 by BoF Team BoF Daily Digest | Engaging millennials, J.Crew settlement crumbles, I.T. to buy Bape, Kane wins BFC/Vogue prize, Bill Cunningham Engaging The Millennial: Augmented Reality And The Wired Generation (Luxist) "Millennials have grown up linked by...

Daily Digest 26 January, 2011 by BoF Team BoF Daily Digest | Prada's China Party, Denim couture, Social networks versus social tribes, Luxottica's record, Giles goes West Prada Prods China's Elite (WSJ) "For Prada, in particular, the Chinese market is critical. The company is expected to...

" Luxury spending higher than pre-recession levels (Luxury Daily) "Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights." Stella McCartney launches iPad app (New Media Age)...

Daily Digest 6 January, 2011 by BoF Team BoF Daily Digest | Scents that sold in 2010, Menswear's back, Tumblr at NYFW, Ones to watch at Pitti, Sarah Burton's way Smells like 2010 (NY Times) "It's long been known that December sales of fragrances can make or break the entire year. Indeed, a...

He is one of the biggest names among a new, increasingly influential crop of fashion bloggers — with their own commercial contracts, front-row seats at fashion shows and multipage spreads in magazines." In Eco-Jeans, the Green Becomes Harder to Spot (New York Times) "Two years ago, when...

reduced the size of the collections by a third, while increasing the number of daywear pieces." Power of the Cyberimage (IHT) "‘Nicola has an extremely prophetic future radar — a kinetic link to tomorrow's trends today. His laser-guided vision makes his extreme point of view a...

" 7 Stellar Examples of Branded Content from the Fashion Industry (Mashable) "From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and...

" Luxury Brands Hobbled By Poor Management (Jing Daily) "As major luxury brands continue their march into China's second- and third-tier cities in an attempt to tap increasing spending power, many companies are finding their progress in these markets stymied by a management ‘talent...

Daily Digest 7 February, 2011 by BoF Team BoF Daily Digest | Fashion flocks to Tumblr, Arora at Paco Rabanne, Barneys' talks change, Arnault's olive branch, Lunch with Massenet http://www.vimeo.com/17599877 McQ video, posted on Vimeo, shared on Tumblr | Source: McQ Why Fashion's Top Brands...

" Publishing, Without Publishers (NY Times) "Luxury brands have always advertised in the likes of Vogue, Esquire and Architectural Digest and tried... to get mentioned in the editorial pages... are reaching out directly to consumers — and cutting out the middlemen." Next big trend:...

 

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