Daily Digest 2 February, 2011 by BoF Team BoF Daily Digest | Engaging millennials, J.Crew settlement crumbles, I.T. to buy Bape, Kane wins BFC/Vogue prize, Bill Cunningham Engaging The Millennial: Augmented Reality And The Wired Generation (Luxist) "Millennials have grown up linked by...

Daily Digest 26 January, 2011 by BoF Team BoF Daily Digest | Prada's China Party, Denim couture, Social networks versus social tribes, Luxottica's record, Giles goes West Prada Prods China's Elite (WSJ) "For Prada, in particular, the Chinese market is critical. The company is expected to...

(Luxury Daily) "Luxury retail spending has eclipsed pre-recession levels as affluent consumers continue to regain confidence, according to a study from American Express Business Insights." Stella McCartney launches iPad app (New Media Age) "The free app, available from the Apple App Store...

Daily Digest 6 January, 2011 by BoF Team BoF Daily Digest | Scents that sold in 2010, Menswear's back, Tumblr at NYFW, Ones to watch at Pitti, Sarah Burton's way Smells like 2010 (NY Times) "It's long been known that December sales of fragrances can make or break the entire year. Indeed, a...

" Seamless Sabya (Deccan Herald) "His clothes are an extension of his personality — they're cheery, colourful and above all, exude a strong sense of Indianness. With his mantra being ‘clothes are just extensions of one's intellect', B-town's favourite designer, Sabyasachi Mukherjee has...

of Web may mean less time in-store (Luxury Daily) "‘Upscale consumers are highly sophisticated in the way that they search for products and service information online as opposed to non-luxury consumers... The way they search is a combination of peer advice and professional content from...

Daily Digest 7 February, 2011 by BoF Team BoF Daily Digest | Fashion flocks to Tumblr, Arora at Paco Rabanne, Barneys' talks change, Arnault's olive branch, Lunch with Massenet http://www.vimeo.com/17599877 McQ video, posted on Vimeo, shared on Tumblr | Source: McQ Why Fashion's Top Brands...

" 7 Stellar Examples of Branded Content from the Fashion Industry (Mashable) "From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and...

Why Some Of The World's Biggest Brands Still Don't Get Facebook (Forbes) "Just because a brand has big marketing prowess or is known globally doesn't necessarily mean it's active or even gets social media–namely Facebook, that is." Luxury Brands Hobbled By Poor Management (Jing Daily) "As...

" A Decade Of Change In The Chinese Luxury Market (Jing Daily) "With major brands opening new, increasingly lavish, flagships on a regular basis, it's easy to forget that China was a virtual blank slate 10 years ago, and that the market at that time was far more challenging than it is...

 

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