Instead of an official press conference, Houston Rockets' Jeremy Lin decided to delivered the news of his new partnership with adidas Basketball personally via social media. With help from fellow adidas brethren and Houston teammates Dwight Howard, Patrick Beverley, and Omri Casspi Moshe, Lin...

It won't just be the jerseys, adidas Basketball will be outfitting Dwight Howard, Jrue Holiday, Tim Duncan and the rest of its player roster with all new footwear during next month's 2013 NBA All-Star Game in Houston. Each designed to be a bold statement, the so-called "impact camo" pattern...

Last week, adidas Basketball and Titan featured the J Wall 1 as part of the Titan Trial Runs over at Treston. The elite High School players wore the 'Woven Paisley' edition while others were able to wear the 'Bad Dreams', which is releasing this week. adidas athletes are set to wear these...

adidas Basketball has partnered with one of the all-time greats, Kareem Abdul-Jabbar, to introduce the 2015 Black History Month Collection, featuring a quartet of flagship adidas hard-court silhouettes: the D Rose 5 Boost, J Wall 1, D Lillard and Crazy 8. Each shoe is finished in sepia tones...

Commemorating the annual spring celebrations in the cities John Wall and Damian Lillard call home, adidas Basketball premieres the "Florist City" collection for two of the NBA's top point guards. Including socks, hats, sweatshirts and the famous Crazy 1 sneaker, each piece within the above...

With so many amazing memories created during this point of the season, adidas Basketball brings us the Made in March Pack. All three pairs are done in a pristine white make up, with additional details and material updates found throughout each silhouette. A special release of the Made in...

Inspired by both the city and culture of New Orleans are adidas Basketball's uniforms for the upcoming 2014 NBA All-Star Game. Featuring a vibrant Mardi Gras color palette with shiny brass and metallic silver accents, the short-sleeved silhouettes don Louisiana's fleur-de-lis across the chest...

adidas Basketball: A Look at the D Rose 3 – Video adidas Basketball has been doing some substantial marketing surrounding its heavily-influential adiZero D Rose 3 model. And rightfully so as the model's third iteration sees the storied sportswear and footwear purveyor toying around with...

It's definitely basketball season once again, with all the releases from the major brands such as Nike and adidas. As I dropped by most of the stores over the weekend, I decided to check out adidas' basketball offerings this month. Though I do believe the v.2s for Derrick Rose and Dwight...

adidas Basketball: Derrick Rose Explains the Inspiration Behind his New Logo Derrick Rose is one of the few athletes whose marketing campaigns don't seem to be contrived. His genuine love of the game and his city is on display as he walks interested viewers through the thought behind his...

 

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