Share American Apparel, a company known for their popular clothing line, has just announced the launch of their first line of lip glosses. The lip glosses will be joining their current palette of "Made in the U.S.A." beauty products, and will feature nine colorful shades. Creative Director...

At Saks Fifth Avenue in New York City on Wednesday night, one of my favourite fashion brands, Jimmy Choo, expanded their empire as they launched their first fragrance as I posted about here . The fragrance, developed by Olivier Polge of International Flavors & Fragrances, took three years to...

The most popular footwear and and fashion accessories brand Jimmy Choo, launches its first fragrance, simply named Jimmy Choo. The fragrance is described modern floral-fruity composition with a deep woody base. Jimmy Choo Eau de Toilette is created by famous Perfumer Olivier Polge. The...

After 15 years in the shoe biz, Jimmy Choo is launching their first fragrance. Brand co-founder Tamara Mellon stars in the sexy ad campaign that was shot by world renowned photographers Inez Van Lamsweerde and Vinoodh Matadain. The scent will simply be called Jimmy Choo and it will be...

To launch the program, Jimmy Choo has collaborated with renowned street style photographer, Eddie Newton, best known for his fashion blog www.mrnewton.net. Newton has photographed headline Stylemakers exclusively for the choo247.com site – his subjects for Jimmy Choo are frequent...

Last night in New York the iconic luxury lifestyle brand Jimmy Choo celebrated the exciting launch of Choo 24:7 Stylemakers. New York Girl Style editor was there covering the stylish launch event. The event included ambassador street style specialists such as Caroline Issa from London and...

Who would have thought that the Jimmy Choo shoe has been pleasing fashion lovers for the past 15 years? To celebrate it's anniversary, Jimmy Choo have launched a brand new book, 'Jimmy Choo XV', that is set to take pride of place on coffee tables around the world. With the intro to the book...

Jimmy Choo is to launch its first mens range. With pries at £395 and £695, the line collection will be in line with the brand's women's offer. The collection includes a pair of crocodile-print Hunter wellies and gentlemen's evening slippers, as well as cashmere high-top sneakers. Chi ef...

The brand launched their first ever fragrance, Love Fury, that's designed with a stiletto heel stopper. They also made a chic pair of Love Fury heels to compliment the fragrance. "Love Fury is for the woman who loves the privileges of being a woman—from wearing high-heeled pumps to using...

Jimmy Choo just launched its latest fragrance called Flash ($75-98) and it's fittingly...Flashy! Leading up to the launch the brand sent me little clues for five days straight as to what the scent was all about – in short they want this scent to get you in the mood for a super glam, fun night...

 

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