Occupying the finest tailoring address in the world, No.1 Savile Row resident Gieves & Hawkes has demonstrated that even heritage and prestige needs a new lease of life to ensure continued success. Just as military practices change through the years, so does fashion and style. Jason...

Gary certainly dressed for the occasion, sporting a Gieves & Hawkes grey morning suit with a blue Smyth & Gibson shirt with a white collar, and an Alexander McQueen skull-print tie. Credit: PA & Getty

Joined by Saville Row apprentice tailors, Gandy & Chung appeared at an open house event on the iconic street. Part of the GREAT campaign, increased exposure for the UK as a place to visit, study and invest is an aim as well as a celebration of British fashion talents. GREAT ambassadors...

Yet subtle alterations, such as the streamlined silhouettes and widened colour palette, are sure to make the brand appealing to both first-time buyers of bespoke and Savile Row veterans. So if you're looking for a label with true masculine flair this winter, look no further than Gieves &...

, also on Savile Row, says that 'it is absolutely right' to see a woman's name on Savile Row. Henry Poole & Co. had considered employing Sargent as an assistant cutter, although that job ultimately went to a man. Sargent is trialling the tenancy through the summer, till the end of August. She...

. Nestled deep in the heart of Mayfair, some of the world's best tailors have plied their trade there for decades. The area has become synonymous with style, class and old world British money. Perhaps this is why a small outrage is currently erupting among the owners of many Savile Row...

In 2013 the company was bought by Hong Kong-based holding group Trinity Limited, which now also owns Savile Row stalwart Gieves & Hawkes and Cerruti. Beckham will be personally involved in all aspects of the brand's business, including product development, market expansion, advertising and...

Despite a casual feel underpinning the collection, the "precision and masculinity of Savile Row" practised by Gieves & Hawkes since 1771 has not been forgotten, with select styles embracing a more tailored silhouette. Orlebar Brown's latest project follows on from a long line of...

winning streak with another collection as Creative Director of Gieves & Hawkes. Jason Basmajian originally made waves at Brioni, where he introduced t-shirts, sunglasses and fragrances, before jumping ship to the London label last year. The autumn/winter 2014 collection from Gieves & Hawkes...

And if this is what we will witness in the coming years, then long-may Jeremy Hackett continue to adapt to 21st century life: Another eminent name in menswear, Patrick Grant is the director and owner of bespoke tailors Norton & Sons of Savile Row and its ready to wear subsidiary label E....

 

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