fashion landscape and retail overhaul, insiders and trend analysts have been looking at the way the sudden social media drive has been affecting retail and consumers. In a new report by Shoppercentric, an independent agency specialising in shopper research, just 9% of shoppers follow brands...

is offering one lucky candidate a six month paid position to work at Levi's headquarters in San Francisco, CA. The Levi's Girl will have several different roles, besides being the face of the brand they will also be a reporter, attend events, be their social media coordinator and community...

Their Twitter feed alone is fantastic, and shows the power of a brand dialoguing with customers, buyers and press via Social Media. The voice of the DKNY PR Girl is distinctive, humorous and most of all completely engaging. The secret of DKNY on Twitter is that the brand has conversations...

Photo: Alexa Chung Instagram A few weeks ago we made a case for why Instagram could (and should) be the next social media site to ban thinspiration and pro-anorexic content. Instagram, it seems, was listening. Over the weekend, the photo-sharing app updated its community guidelines with...

It's a very sad day today indeed as the Los Angeles Times Magazine has officially shuttered not only their magazine but their social media accounts. That makes things just about as official as a funeral these days. When Twitter and Facebook die, what's left?! It means you're really gone. On...

The brand have formally announced, via emailed press release, that they will be debuting their new collection through a social media exercise online. Over the next few weeks we will see Donatella Versace herself take to the Versace Youtube channel to publicly speak about the collection....

Create an e-mail address just for your social media accounts if you have to because the last thing you want is to not get a call back because of a late night tweet. And yeah, I know you can keep your stuff private but I think its smarter to not be found at all with the email address being...

The call for entries will continue through Weds, 2/2 in which girls are invited to create a short video on why she should be the next Levi's Girl. The selections will later be narrowed down by the brand. Levi 's Facebook Fans will vote for their favorite Girl and the new Levi's Girl will be...

Social media shows only the highlights of others' lives, people put up their idea of the flawless image, perfect filter and ideal caption, don't feel misled. I feel it sometimes when I go on social media and anxiety can stem from any place. Recently my phone was in the shop for a week and I...

We think they are one of the only Luxury brands out there that understand social media. It all started with the Art of the Trench campaign and to continue in that realm, today marks another pivotal launch for the brand. It wasn't even a thought for us- it was an absolute must to share with...

 

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