So I got super excited when I spotted these waterproof winter boots at the Joe Fresh store on Granville Street (540 Granville Street, Vancouver). They definitely reminded me of Sorels, minus the price tag. These babies ring in at a very reasonable $60 CAD. I was loving the beige, but they...

Joe Fresh, by designer Joe Mimran started out as a supermarket clothing line known for its trendy styling. Within the last year, it has made a big splash with shops on Fifth Avenue in Manhattan. Whether you like your jackets next to the juice aisle or one of the many people carrying the...

Much of the Joe Fresh popularity is based on the hype that surrounds its show each season at Toronto Fashion Week where Lazareanu, Sosa, Kuik, Tao Okamoto, Crystal Renn and Behati Prinsloo walk the runway.

Joe Mimran originally launched Joe Fresh in Loblaws stores across Canada in 2006. www.joefresh.com (Photo by Andrew H. Walker/Getty Images)

by Joe Fresh for their spring/summer 2012 media preview, the sunny Wednesday morning or the bright blues, oranges, and yellows that greeted me inside the Granville St. store. The sun has since retreated and been replaced by rain and chillier temperatures, but never mind that--summer has...

it's true – Joe Mimram of Club Monaco fame has been working hard to bring his afforable-yet-stylish, trendy-yet-easy-to-wear Joe Fresh collection to 683 JC Penney locations nationwide (did you even know there were that many JC Penneys in existence?), as well as the official JCP site – so we...

Just last week, the first Joe Fresh pop up shop opened in New York City ahead of their official store openings. The temporary shop on Madison Avenue includes items from the fall and holiday collection. A second pop up shop is opening in NYC on October 27th. The first permanent US Joe...

I LOVE Joe Fresh. Don't you? After years of keeping a low profile in Canada, Joe Fresh has finally made its way here to the United States. First with a freestanding store in NYC (I have yet to go) and now this cheap and chic line will soon be available nationwide at JC Penny. I am about to...

Will the NYC store's offerings be closer to what we see on the runways? At any rate, I'll be sure to add a trip to the NYC Joe Fresh store to my next New York City itinerary. Update: Joe Fresh founder Joe Mimran says that the deal for the NYC store has not been finalized according to a...

Subscribe Follow Fashion News: Joe Fresh US Stores, Carine Roitfeld's Last Cover & Christopher Kane Here are some of the fashion news headlines of the week: Joe Fresh is now officially opening a stand alone store this fall on Manhattan's Fifth Avenue. This will be the first American store,...

 

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