"Shades of white are the season's biggest fashion trend and it feels right for this collection," says Ann-Sofie Johansson, H&M's head of design. Key pieces include a long Grecian gown, a scalloped mini dress, dressy shorts, a cropped tee, and a Broderie Anglaise-embellished skirt, but you'll...

The collection is named The Conscious Collection and consits of beautiful, limited edition evening dresses. Actress Michelle Williams had all tongues-a-wagging after wearing a Conscious Collection creation on the red carpet last month and soon we will all be able to feel like stars in these...

Now we all know that H&M has created the Exclusive Conscious collection of red carpet looks that have all been made from more sustainable materials as part of H&M's Conscious initiative. The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and...

H&M has created an exclusive collection of red-carpet looks as part of its Conscious initiative. H&M Conscious Collections is mad from more sustainable materials such as organic cotton, hemp, and recycled polyester. This collection showcases diversity in greener fashion and styles reflecting...

sadly, there won't be an exact replica of that one, but there will be a top and skirt "inspired" by Williams' gown available in selected stores when the Exclusive Conscious Collection is launched. So if you want some serious red-carpet glamour that's eco-friendly too, you know where to go!...

The Conscious collection will be available at the following locations: The Toronto Eaton Centre, Bloor Street, Yorkdale Mall, Downtown Montreal, The Pacific Centre and Metropolis at Metrotown.

Hennes & Mauritz has announced its Conscious Collection , a sustainable range launching April 14 at all its stores. The company says the range is made from environmentally sound materials including organic cotton, Tencel and recycled polyester. It will be combined with lace, broderie anglaise,...

First we showed you the first look of Yasmin le Bon posing pretty for Monsoonand now it's the turn of Vanessa Paradis, who has been chosen as the new face of H&M's Conscious Collection. "I like being part of something like the Conscious collection at H&M," Vanessa said in a press release....

"I think it's great that they're encouraging people to recycle and I think it's a great habit to get into," the actress, who was dressed in an LBD from the Conscious Collection, said. "To not waste clothes and put it to good use. I hope more people follow suit." The affordable capsule (most...

I tweeted a couple of weeks ago H&M was going to release another Conscious Collection this Fall and now the pics are finally in! Check out the sneak peek after the jump.. "Romantic folklore is the theme of autumn's Conscious collection with more sustainable style The sweet romance of...

 

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