Sorel certainly agrees, and has created the brand's first pop-up shop at 345 West 14th Street, in the Meatpacking District. Open to shoppers through February 2015, the location offers up its classic styles alongside some newer ones sure to become favorites that work in the arctic, or you...

The world of retail is constantly evolving, and these days you have to be highly innovative to be able to keep up. With that said, today online retailer Ssense.com has debuted the world's first-ever "shoppable" music video—featuring the song "I Think She's Ready" by Iggy Azalea, FKi and Diplo....

Just how good is Make Up For Ever's High Definition Foundation? Good enough to be photographed without digital airbrushing! In a stroke of marketing genius, the French beauty brand's has decided to publish the world's first unretouched cosmetic ad as prove just how flawless their signature...

Pop-up store? Please, that retail concept is so yesterday... The thing that is "in" this holiday shopping season is pop-up malls. Stacked neatly, dozens of refitted shipping containers are now part of BOXPARK, the world's first pop-up shopping mall. Situated in Shoreditch, East London, and...

As I was strolling around on Brick Lane ten days ago, I bumped into this brand new pop-up mall, Boxpark, on my way back to Liverpool Street Station. Boxpark is actually the world's first pop-up mall! All the hippest and most fashionable brands have at least one box there: Farah Vintage, and...

With a parade of Nike Cortez iD as furnishing and techno spin by Mikill Pane, the NIKEiD Studio at London's BOXPARK Pop-Up Mall officially opened its doors last Thursday. Aligned on the second level of this most unique retail concept, the space is just one of the few crucial storefront to open...

We've just received news, however, of a most unlikely pairing when it comes to the World Cup and females. Benefit Cosmetics are actually launching a special pop-up pub targeting women for the big event. Called "Gabbi's Head," the pop-up pub for women will open on 12th of June and run...

Saying you have the first ever anything in your house is pretty impressive, but for the budding fashionista, owning the first ever backpack on record will definitely be a failsafe conversation starter at any fabulous party you throw. The first backpack – which was handmade by Camille Poirier...

Kérastase Paris, the worldwide leader in professional luxury haircare is thrilled to announce the brand's latest launch coming to market this year – Kérastase Hair Coach Powered by Withings — the world's first-ever smart hairbrush – created in partnership with the leader in connected health,...

Yes, the first ever all-diamond diamond ring has been crafted by Shawish Jewelry of Switzerland. Shawish acquired the copyright for the all-diamond ring a year ago in Geneva. According to the Shawish website, it had to undergo multiple tests with the design to get the precision of the...

 

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