Also situated within the BACK YARD is the PUMA QUAD, a retail space built from four 40-foot shipping containers, featuring a multi-level shopping experience complete with a rooftop deck bar. Visitors can score exclusive PUMA YARD lifestyle-performance products and fan wear designed exclusively...

Cedella Marley; you better get used to hearing this name, as the eldest daughter of singer and musician Bob Marley has landed the all important role of designing the Jamaican track and field Olympic uniforms. The mother of three already has a collection of customized women's clothing. The...

16 ambassadors for Puma's newest Global initiative, The Puma Creative Factory. I'm part of the Middle East initiative and I've had such fun working on this project for the past 2 months. It's been an honour to be chosen and I designed a fabulous sneaker inspired by FiveFiveFabulous! I can't...

x Jon Burgerman x Puma First Round – Red Edition: they are the fifth and final release in Puma's Reaction Pack series, they are part of the Size? 10th Anniversary pack, they feature the art of British artist Jon Burgerman , and they are limited to just 40 pairs. That's a lot of collaboration...

Cedella Marley, Bob Marley's fashion designer daughter, is group up with Puma to set up the 2012 Olympic costumes for the Jamaican track and field team. "It will be Grace Jones meets my Dad – very music inspired and a bit retro," she says. "I'm trying to weave a red, gold and green tag on...

Traffic will be driven through PUMA's social channels and partnerships with The Fancy, Sypply and Pinterest. The site is designed to be live for 12 months and will be reskinned to support new brand initiatives hailing from the Sportlifestyle company. PUMA partnered with fashion designer...

There's lots to see and do on entry, from dozens of rum cocktails to try, incredible Jamaican barbecue food- I tried the curried goat with plantain, which was awesome, as well as a sprint track, photo booths, a Bob Marley Listening Wall with headphones plugged into shoes, and games tables...

 

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