Earlier today, H&M announced the launch of the Conscious Collection, a sustainable collection made from environmentally-adapted materials such as organic cotton, Tencel and recycled polyester. While the collection sticks to an all-white color palette, there is plenty of texture to be found in...

The Conscious Collection is for women, men and children and is made from sustainable materials (organic cotton, Tencel® and recycled polyester). If you watch the video above you can see how beautiful some of the pieces look. There are jeans for the guys and a denim jacket for the girls,...

Here's a pick of this Exclusive Conscious collection, which will be available from April 12th in around 100 stores H&M worldwide, as well as selected looks online (where available). Love the looks on Constance Jablonski. Which is your favorite look? PLEAT MINI DRESS: Green is the perfect...

The Conscious collection will be available at the following locations: The Toronto Eaton Centre, Bloor Street, Yorkdale Mall, Downtown Montreal, The Pacific Centre and Metropolis at Metrotown.

What: Walmart & QVC announce their 2011 Spring scarf & hat collection with pricing around $5 an item. What They Say: "The Spring 2011 scarf collection features trend-driven fun florals, chambrays, plaids, crochets and tassels in soft violets, melons, blues and tans. They are the perfect...

H&M's designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from 14th...

I tweeted a couple of weeks ago H&M was going to release another Conscious Collection this Fall and now the pics are finally in! Check out the sneak peek after the jump.. "Romantic folklore is the theme of autumn's Conscious collection with more sustainable style The sweet romance of...

H&M has released the lookbook for the latest Conscious Exclusive collection, and it's jaw-droppingly gorgeous. With each new Conscious collection of sustainable fashion, H&M ups the style ante, and the line-up for Spring 2014 is its most covetable yet. The offering of dramatic yet wearable,...

"I think it's great that they're encouraging people to recycle and I think it's a great habit to get into," the actress, who was dressed in an LBD from the Conscious Collection, said. "To not waste clothes and put it to good use. I hope more people follow suit." The affordable capsule (most...

First we showed you the first look of Yasmin le Bon posing pretty for Monsoonand now it's the turn of Vanessa Paradis, who has been chosen as the new face of H&M's Conscious Collection. "I like being part of something like the Conscious collection at H&M," Vanessa said in a press release....

 

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