" Those initial 100 coats, priced at twice what normal raincoats cost, sold out immediately. And after watching women buy these men's coats for themselves, John Wanamaker's department store approached London Fog to make a raincoat designed specifically for women. The rest, as they say, is...

She said: I love trenchcoats and London Fog coats are timeless." Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog, explained why they decided to replace Christina Hendricks after only one season of collaboration: Christina Hendricks was fantastic for...

may not have known about London Fog! They're a US born (1923) and based label, the world's largest outerwear and raincoats manufacturer (in the 80s) with trademarked fabrics which would get you through the fog-iest weather (wink). Although undoubtedly one of the strongest memories I have...

" Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by...

Here's the thing: remember when London Fog caused a stir by photoshopping (out) Gisele Bundchen's baby bump? They've come a long way: now they're doingmother – daughter ads with Alessandra Ambrosio and her cute daughter, Anja. Past sins forgiven and forgotten! {modelinia} If you like this...

She had a great time on set and is going to be wearing all of the London Fog kids jackets." But this precious photo shoot is more than just a campaign for Alessandra, who now joins supermodel Gisele Bündchen and actress Christina Hendricks as a brand ambassador. "These are timeless pictures...

Alessandra's 4-year-old daughter got the chance to share the spotlight with her mom in London Fog's latest advertising campaign, which will be in magazines this December. "These are timeless pictures that we're going to have forever," Alessandra said of her adorable photo shoot with her...

Nicole Scherzinger is the new face of London Fog. The 'X Factor' judge replaces 'Mad Men' actress Christina Hendricks to appear in the latest campaign for the fashion house and says it's a dream come true. The former Pussycat Dolls singer said: "I love trenchcoats and London Fog coats are...

jobs in the world as an X Factor USA judge wasn't quite enough, Scherzy can now add 'new face of London Fog' to her ever-expanding CV. The singer and X Factor mentor will front the advertising campaigns for the London Fog 'holiday and spring 2012' collections. "I love trenchcoats and London...

It's about time to start getting your spring wardrobe together, and London Fog is coming through in a clutch with a range of rain gear designed in collaboration with Chris Benz, Cynthia Rowley, and Badgley Mischka, available for pre-order today. The three designers put their stamp on the...

 

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