Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaze, set to drop on Friday, May 13 in a run of 84...

With just a few well-timed Twitter pics, Swizz Beatz created swells of noteworthy buzz for Reebok and Reebok Classics. Now on the eve of its very first release, the collaborative model Swizz Beatz x ReebokKamikaze in Red, Grey, and White colorway, more information on the launch tomorrow has...

The Swizz Beatz x Reebok Partnership Officially Announced @ Project, Las Vegas has a wide and soft tongue in white color. On the tip of the tongue a tag is stitched with letter ‘R' written on it and just above the alphabet ‘R' Reebok is written in volt green color. The inner sole and lining...

Limited Edition Kamikaze from Swizz Beatz and Reebok Classics on sale Friday, May 13th. The Limited Edition Kamikaze in red/grey/light grey (above) is the first shoe to hit retail from the Reebok Classics x Swizz collaboration, which is set to launch this Fall in July 2011. Swizz Beatz...

The tongue of the shoes is white in shade and the Reebok logo R is placed at the tip. The Swizz Beatz x Reebok Kamikaze – Red – Grey | Release Reminder comes with a centre sole, which is designed in a unique manner with red shades. This sneaker is a high performance sneaker and it has amazing...

On Monday, August 22nd in Las Vegas as part of the Project trade show, Reebok Classics and Swizz Beatz threw a raging concert for over 500 friends and tastemakers at the Moorea Beach Club at the Mandalay Bay Hotel. Supported by Funkmaster Flex who spun tunes as well as a dance performance by...

For a brief moment yesterday afternoon, sneakers related press and media had the opportunity to see the unveiling of newest brand ambassadors for Reebok and Reebok Classics. Described by the label's creative director, Swizz Beatz, as "The Elite Team", members NBA great Dominique Wilkins and...

Prev Swizz Beatz and Reebok Classics Present Reethym of Lite Concert Recap Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled Reethym of Lite. The event coincided with the seasonal tradeshow circuit that descends upon Las Vegas every summer. Given Swizz...

Reebok just didn't do it for me in the past but this new wave of fresh ideas has got me really anticipating the arrival of the new Swizz Beatz related product here in the UK. As I have no idea when that might be I just have to settle for the little snippets of info or promotional gambits that...

Todd Krinsky, Head of Reebok Classics, stated it best when described the project as "...the intersection of dance, art, street culture and sport..." You can see Reebok Classics' new "International Party" TV spot starting today. The video along with behind the scenes look are also available...

 

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