Lauren Conrad-designed clothing brand Paper Crown and stylish stationer Rifle Paper Co. are bringing their charming collab to The Grove this month. The two brands are invading the outdoor shopping center's lobby (where Parebellum set up shop for the holidays) for a three-day pop-up shop...

Lauren Conrad's new collection line is called Paper Crown -- is for those who like to play dress up in a grown up world, with modern takes on classic style, elegant cocktail attire, and menswear inspired pieces. Also, that are youthful and effortless with fashion boundries while staying fresh...

For a dressier nighttime look, Lauren created the Kensington Gown, which features a lace corset bodice and a streamlined pale pink skirt. The bow at the waist adds a touch of whimsy, and suddenly we're wondering why we don't wear barrettes on a daily basis. Looks from Lauren Conrad's fall...

Looks from Lauren Conrad's new line, Paper Crown. Photo: Courtesy of Paper Crown It's a rarity for us to fall in love with EVERY single item in a fashion line. But, with The Hills alum Lauren Conrad 's new collection Paper Crown , that's exactly what happened. The spring lineup, which is...

to say about the line! I Heart Heels: Where does the name paper crown originate? Lauren Conrad: From being a young girl and playing dress up. We all loved to feel like princesses making those cute crowns out of paper. 

IHH: How is paper crown different from your LC Lauren Conrad for...

Looks from Lauren Conrad's spring 2013 Paper Crown collection. Photo: Courtesy of Paper Crown Like us on Facebookso we can be friends and follow us on Twitter @MTVstyleto talk.

Her new MTV reality TV show may be cancelled, but Lauren Conrad has not let that keep her down. Her new fashion line Paper Crown has just been launched at New York Fashion Coterie. The actress describes the collection as; "modern but not overly trendy. I wanted an overall romance feel to the...

Victoria Beckham reportedly made £15 million from her fashion line in the first three months of 2011. The singer-turned-fashion designer raked in the staggering figures after increasing sales by 71 per cent since last season and the star – who has seen her Victoria Beckham designs worn by...

THE HORROR! THE HORROR! Looks from Lauren Conrad's new line, Paper Crown. Photo: Courtesy of Paper Crown • Based on Lauren's success with her LC Lauren Conrad collection for Kohl's and book, she had confidence that the line would do well. • Lauren studied other contemporary clothing...

the backing of an MTV reality show (because, let's be honest, what lends more credability to a burgeoning fashion empire than the a-okay from MTV execs, right?!) Conrad has been able to release her line and publicity shots to the press. Perez Hilton, whose commentary on fashion via CocoPerez...

 

Related shopping