For Proenza Schouler's Pre-Fall 2013 offering, Jack McCollough and Lazaro Hernandez applied a limited mix of inventive patterns and imagery to the shapes they've had success with in the past. br> The blue and orange hues from photographs the designing duo took on a trip to Fiji ended up on a...

One of these designers is Proenza Schouler, which released a collection with Target in the mid-2000′s. The collection was so sought after that Target just reissued several of the dresses a couple of weeks ago alongside other popular past designer collaborations. That is why seeing this...

Nothing makes our hearts skip a beat quite like the unveiling of a new Proenza Schouler collection. The dynamic CFDA Award-winning duo Jack McCollough and Lazaro Hernandez took us on a trip out West for their Fall 2011 collection, and it looks like we're staying there for another season. The...

), but Proenza Schouler's new Fall 2012 video Desert Tide might just take the cake for sheer weirdness. For the just-released two-minute clip, the creative team at Proenza forwent traditional models in favor of female avatars from the video game Second Life. As a result, the clothes are...

We're usually (and unabashedly) the Proenza Schouler boys' biggest fans, but their latest video starring Second Life avatars has us waffling. Four raven-haired girls dance ("dance") to the tune of Blank Banshee's "Cyber Zodiac" in a desert surrounded by waterfalls, while a purple dolphin and...

Proenza Schouler is a brand that's followed a very lucrative handbag pattern, road-tested by innumerable other handbag brands in the past: fine a few basic bags that people love and then capitalize on their success for seasons to come by remaking them in different sizes, proportions and...

Roughly a hundred miles east of the city of angels is the desert oasis Palm Springs, a sun-drenched resort town in the Coachella Valley that offers a respite for city dwellers a relatively short car trip away. In a short film from K-Swiss, a Hollywood to Palm Springs road trip is the showcase...

Proenza Schouler is always ahead of the curve, totally eccentric and absolutely lovable! This Fall season's collection is no different! Proenza makes cool kid clothes (and shoes) and this season they heightened their craft! Inspired by a trip to Santa Fe, the designers created their own...

Season after season, the models who walk down the Proenza Schouler runway are nothing short of inspired. And this year was no different. Driven to design by a road trip to Santa Fe, Jack McCollough and Lazaro Hernandez dreamt up a collection heavy on prints - their own to be exact - paired...

In case you missed the original screening in their new uptown store, here's Desert Tide, the latest video from Proenza Schouler. And in case it looks like the Kardashians dancing to TLC's Waterfalls at a karaoke bar in Second Life, that's sort of the point—minus the sisters. Directed by Kate...

 

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