A breezy summer outfit should consist of some interesting cotton shorts and I found just the pair from Rory Beca. These shorts feature an embroidered waist and a gym short silhouette. I paired them with a gauzy cotton blouse from Enza Costa and my trusty TOMS. A neon orange lace bralette from...

Forever 21's next designer collaboration is with Petro Zillia , an L.A. label with a fan base consisting of Paris Hilton, Lindsay Lohan, Scarlett Johansson, Mischa Barton, and Madonna, just to name a few. The new line includes super cute body-con dresses, boy shorts and sweaters in Petro...

× Hmm, it's hard to know if the new "Studio 54-inspired" (their words, not ours) pieces in the new Rory Beca X Forever 21 capsule will end up on WTForever21.com or not. The first Rory Beca collection was pretty well received, for good reason: many wearable items in cuts and fabrics that...

Los Angeles-based label Rory Beca has teamed up with budget-friendly retailer Forever 21 on a capsule collection of cool Californian separates and today, we have a first look at the lookbook! Key pieces include a printed backless mini dress, a slouchy jersey dress embellished with silver...

The famed heiress was out and about sporting this colorful frock from the soon to launch Petro Zillia for Forever 21 collection, which was released to Forever 21 stores on February 11. Paris Hilton has long been a fan of Petro Zillia, but I was much surprised (and delighted) to see her...

LA-based Designer Rory Beca has teamed up with Forever 21 for a capsule collection. Here's a sneak peek of the collection and its cool California style. It features chunky cardigans, jersey dresses, soft black mini skirt, knit tank top with studs along the edge, tailored trouser shorts, and...

Must-have spring/summer items include a good romper and Beca produced an adorable one in charcoal gray. Additionally, we loved (and purchased!) her peach thick knit sweater. It looks retro but (obviously) isn't–the hue is a very hot one right now (the spring and fall 2011 color wheel is all...

A Trio of Fashion Candy, Petro Zillia, Onch Movement & Traver Rains By Laura Medina Nony Tochterman of Petro Zillia with her confectionery of her current Spring Collection. It was a rare star alignment in the Los Angeles Fashion galaxy when Nony Tochterman of Petro Zillia, Travers Rains,...

If you are looking for something to wear on a date with a pair of white pants this summer or a night out dancing, check out the Rory Beca Yul V Neck Camisole for $164 that has just the right amount of ruffle with spaghetti straps for that camisole look that will keep you cool this...

Tonight, EM & Co is doing a popup party featuring great local talent including Petro Zillia, Lisamichelle, Tiffany Kunz Designs and more. RSVP now to RSVP@emandco.com, party starts at 7pm. 7940 West Third Street COMMERCE—It seems we're in a slow period for sample sales right now. If you're...

 

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