The Nike Basketball short film "The Black Mamba," much hyped in the runup to All Star Weekend , has now been released. Directed by Robert Rodriguez, it's essentially a hyper cliched exploitation-style plot – multiple villains (Danny Trejo as "The Crippler," Bruce Willis as "Mr Suave"), set...

Sure, basketball is a team sport, but with just five guys on the court for each team, the efforts of one individual are more impactful than they are on the gridiron or diamond. And no competitor plays with as much passion on a game to game basis as the Black Mamba. (In a new interview with...

If there was a word to describe Kobe Bryant's 2011 season with theLos Angeles Lakers, it would be "perseverance". Assailed with critiques and a fine of$100,000 after his derogatory courtside outburst, Bryant stayed on to complete though subsequent lost to the Dallas Mavericks during this...

Day, LeBron James , is the most hated man in basketball now. Fans are abiding to the nickname "The Grinch". As with the character from the children' book by Dr. Seuss, fans are egging for Bryant and the L.A. Lakers to steal the Christmas' joy right from Miami Heat as he negates them with a win...

An archetype based of four pillars – Know, Originate, Battle, and Elevate, they are the believes that have propelled Kobe Bryant to stardom and the annal of basketball. To honor the man, his legacy thus far, and his yet to come accomplishments, Nike Sportswear is set to launch the K.O.B.E....

The other pair which is available in Kobe Bryant x Nike Air Force 1 Pack Showcase is the black/violet low ankle sneaker. The upper sole is black in color with a violet bottom sole. Apart form this, these packs include awesome jackets which you can wear and freak out with this sneaker.

The NBA season may be long over, but the fierce competition of summer basketball is just starting to heat up. A new Nike Basketball campaign — dubbed "Summer is Serious" — will roll out a new video each day starting this week, each featuring the various personalities that make up summer...

First highlighted back in April, Nike's Kobe 9 Elite Low HTM is not only one of Nike Basketball's greatest performance innovations, but perhaps one of the greatest pieces to come out of the Hiroshi Fujiwara x Tinker Hatfield x Mark Parker HTM collaboration – the Swoosh's CEO even dubbed the...

Nike is set to release a Kobe 9 EXT that fully embodies Kobe Bryant's Black Mamba alter-ego. Representing the final Kobe shoe of 2014, the towering silhouette features a blacked out exterior embellished with compression molded scales that flow throughout the vamp and quarter panel, mimicking...

After getting a first look at the Nike KD VII "USA," we've now got a look at the full "USA" pack from Nike Basketball. Coinciding with this year's Fourth of July, the pack features the LeBron 11, LeBron 11 Max Low, Kobe 9 EM, and the KD VII, each of which has been decked out in patriotic...

 

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