Roberto Verino will launch RV Pure, a new aquatic woody fougere fragrance for men, this month: Pure in body and mind. Purity in the total, global and physical sense. Tolerant and respectful purity. Purity that is balanced and natural. RV PURE: an unconditional fragrance. It is a fragrance...

Celine Ellena's last fragrance for the brand; going forward, she will be replaced by perfumer Bertrand Duchaufour (see today's announcement of Oud Shamash). I will be sorry to see her go, but I'll remember her by the brilliant De Bachmakov — my idea of the perfect clean fragrance. The...

French niche line The Different Company has launched Aurore Nomade, a new fragrance in their "Collection Excessive" series (see Oud Shamash, Oud For Love). We are on an heavenly island in the middle of the Ocean. It's seven AM and the first light of dawn illuminates this celestial landscape....

French niche brand The Different Company will launch L'Esprit Cologne, a new quartet of fragrances: Tokyo Bloom, After Midnight, Sienne d'Orange and Limon de Cordoza. The Different Company has created L'Esprit Cologne, a collection of four easy yet stunning scents that remain true to the...

With Pistorius in the forefront of A*Men Pure Shot, I was expecting a sport fragrance, and that's what I got. Pure Shot includes fragrance notes of mint, juniper, white pepper, sequoia wood and patchouli. Pure Shot opens with strong alcohol-pepper and a slightly sweet "mentholated" accord...

French niche brand The Different Company has introduced three new fragrances in their L'Esprit Cologne series: South Bay, Kâshân Rose and White Zagora. All were developed by perfumer Émilie Coppermann. South Bay (above left) ~ "Intensely sparkling, this eau de Toilette unveils a woody...

A vibrant and enchanting fragrance which celebrates the Sun God. Oud Shamash was developed by perfumer Bertrand Duchaufour. The notes include saffron, cinnamon, pink pepper, davana, rum, rose, nagarmotha, oudh, ciste absolute, sandalwood, ambergris, woods, patchouli, leather notes, white...

it smells a lot like Pure Malt to me...which smelled a lot like Pure Coffee." The "Pure" flankers have been successful for Thierry Mugler, but instead of putting these popular scents in the fragrance line-up permanently, the company "freshens" the Pure brand each year by folding a new note...

of fragrances. I don't have the time, or energy, to find and try so many perfumes all at once from a single house. I think we'd all prefer the release of one interesting, well-thought-out perfume to a cartload of forgettable offerings arriving in one 'lump'. The Different Company (sigh)...

Dutch fashion brand Mexx has launched Mexx Pure, a new duo for a 'casual and relaxed' lifestyle. Mexx Pure Woman (shown) ~ A fresh fruity floral fragrance with pomegranate, lotus flower, tiare, sandalwood and vanilla. In 15, 30 and 50 ml Eau de Toilette. Mexx Pure Man ~ A fresh woody...

 

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