photo credit: Tony Duran/courtesy of Badgley Mischka Not sure if you heard the news, but actress Rumer Willis–the daughter of Bruce Willis and Demi Moore–is the new face for Badgley Mischka. The campaign was shot by famed fashion photographer Tony Duran on a beautiful beach in Malibu. Rumer...

" (Source USA Today ) I think this is a unique pop culture choice, as Willis has only been a spokesperson for one brand previously with Ocean Pacific. That's a big step from sportswear to luxury fashion and couture. Is it to invite more of the younger demographic into the world of Badgley...

It doesn't surprise me that she was chosen for this campaign originally held by Heidi Klum. I love this photo. Never new she can look editorial. Check out Katie Holmes in Ann Taylor's Spring 2011 ad campaign! "I've been a fan of Ann Taylor since I was a young girl," the 32-year-old...

The designing duo of Badgley Mischka have selected Rumer Willis to front their spring 2011 ad campaign. Ru will model everything from couture gowns, the new Mark + James contemporary line, swimwear and accessories. James Badgley and Mark Mischka say they just adore the spawn of Demi...

Action icon Bruce Willis has put his Beverly Hills Hacienda on the market for $18 million. The Die Hard star originally bought the home in 2004 for $6.3 million. The residence features 11 bedrooms, 11 baths and over 10,000 square feet of living space. Some highlights include a tennis court,...

FASHION NEWS: Rumer Willis, Kardashian Kollection & H&M Here are some of the fashion news headlines of the week: Badgley Mischka released the first image from their new campaign starring Rumer Willis. According to a press release, the spring/summer 2011 ads will be seen in fashion magazines...

The 22-year-old American actress debuted a new red hairdo at Badgley Mischka show during Mercedes-Benz Fashion Week! She is the face of Badgley Mischka's Spring 2011 ad campaign. Rumer Willis looked stunning in a minty floral applique tank dress teamed with crimson YSL pumps. This entry was...

Rumer Willis is about to make her debut in the world of fashion in the new Badgley Mischka ad campaign. Rumer, the 22-year-old daughter of Bruce Willis and Demi Moore, was chosen by the famous and high-fashion brand to front its 2011 Spring campaign. The new Badgley Mischka campaign that...

Rumer Willis, famed daughter of Bruce Willis and Demi Moore, is starring in Badgley Mischka's new Spring/Summer campaign, as designers Mark Badgley and James Mischka handpicked her to be their muse for the season, saying "she has a vivacious spirit to her; she is young and modern, which is...

Willis said: I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity." Designers Mark Badgley and James Mischka also felt happy to hire Rumer: Rumor is a great muse for the season. She has a vivacious...

 

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