has just released their "Real Fantasies" Lookbook for upcoming Fall/Winter season. Following the success of their last lookbook for men SS2012, Prada plays it creative again : we like the pop-up scrap book of inspiration behind the collection, featuring the models wearing the most stand out...

Painted Fantasy – The spring 2013 season introduces another Prada Real Fantasies lookbook that is part of an ongoing tradition which uses photographs from the label's runway show for a collage of mix-media images. Spring features artwork by Lok Jansen and Jeroen Koolhaas with hand-drawn and...

There's a new fashion short film in town! You must see it! No, it's not that good. None of them is. But it's the new film in town and it's a Prada one. Everybody will see it. You must not fall behind! Real Fantasies from Prada was directed by James Lima, produced by Max Brun with original...

Prada has always been very creative with their lookbooks. Once again thinking outside the box, they hired extremely talented Illustrators, Art Directors and CG artists. Their latest 'MotionBook' (or Video lookbook) is a real piece of art ! Titled Real Fantasies they used the service of...

There's a new fashion (style) short film in town! You must see it! No, it's not that good. None of them is. But it's the new film in town and it's a Prada one. Everybody will see it. You must not fall behind! Real Fantasies from Prada was directed by James Lima, produced by Max Brun with...

Prada introduces the Real Fantasies Fall/Winter 2013 by AMO featuring a sophisticated domestic imagery with characters performing in a world of distorted normality. A collection of everyday moments assembled together to form the film noir of commonness. The main topics explored in the...

July 29,2013 Prada: For the Real Fantasies FW2013 by AMO, Prada introduces a sophisticated domestic imagery. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness. The main topics explored in the...

PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli ARTWORK: Jeroen Koolhaas, Lok Jansen PHOTOGRAPHY: Phil Meech VIDEO DIRECTION: James Lima MUSIC: Frédéric Sanchez EXECUTIVE PRODUCER : Max Brun — Hi ! Production EDITION: Brian Vincent Durkin Related...

Only Prada could mix a sophisticated domestic setting, an adorable cat, and glamorous clothes to create a trippy film-noir version of daily life that leaves me completely confused but wanting more. This is the latest in the brand's 'Real Fantasies' series, and it is just as surreal and...

Fantasy of the Future – Keeping with tradition, Prada releases its biannual Real Fantasies lookbook for the fall 2012 season. For autumn, Prada looked towards the future with intergalactic imagery contrasting the season's psychedelic prints. The backstage images were photographed by Phil Meech...

 

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