So how exactly did she do it? Read on for a look at the ups and downs of Upton's career–and how she harness the power of social media to ensure she'd be more than just a good set of you-know-whats.

You can thank The Spice Girls among others for that; setting a trend of platform shoes 15 years ago(god I feel old). That footwear is now to be found in every single thrift store. I got this pair for €10 on the Queensday market and speaking about numbers, they increase my height with 14...

The much-buzzed-about high street shoes collection Aldo for Julian Louie have hit K-town. Even though the collection was out since last March, Kuwait's Aldo stores only received them 2-3 days ago. I have seen these patterned wedges, made from patchwork suede and contrasting tribal prints, on a...

I love social media. I love being online and able to connect with people all over the world, lives of people I'd never otherwise know about. We've all seen the power of social media to incite change, but on a more surface level, it's bloody great fun. Make no mistake, social media in the...

Today's news from Versus Versace is a true testament to the growing power of digital. The brand have formally announced, via emailed press release, that they will be debuting their new collection through a social media exercise online. Over the next few weeks we will see Donatella Versace...

But,blogs are social media and some of us fashion ones did get mentioned on stage, so here is my fashion and blogger oriented report on yesterday's Social Media Conference organised by Boussias. "Demystifying Blogs and Blogger Relations" Eleni Giannakaki of Hill & Knowlton Digital PR...

With some 8,272, 113 views, Kate's famous Dougie Youtube clip launched her into the media spotlight, and more recently, on the cover of GQ and in Vogue, proving that social media can be a model's modern day best friend. Fashionista.com even dubbed her the "First Social Media Supermodel" which...

Elle is taking it all social this month with their first ever social media issue. For July 2014, the Hearst publication featured a social media star on their cover. Frankly, we had no idea that Anna Kendrickhad 2.5 million twitter followers. It certainly isn't surprising. The actress has mass...

Manolo says, the Manolo politely reminds you that he maintains the online presence on several of the most modern social media platforms. For the example... The Manolo would take is as the great favor if you were to "like" his humble shoe blog on the Facebook. Likewise, the Manolo shares...

If the first Instagram stars were street stylers, the latest are "hijabistas," who use the app (in addition to others) as an outlet to show off their style, find fashion inspiration, and meet their peers around the world. Social media has become a powerful tool allowing hijabistas to show...

 

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