MAKE UP FOR EVER is launching its first-ever print and online make up campaign that has not been digitally retouched, certified by a notary public. Everything was shot in Paris in December 2010, and the looks were conceptualized by MAKE UP FOR EVER Creator and Artistic Director, Dany...

It's becoming a real art form these days, repainting people for their campaign debuts. High fashion is fantasy and Versace are just continuing in the path laid down by the industry since the invention of filters on cameras. So while many will look at these photos and get upset and claim...

Sean O'Pry Heads to the Beach for Express Ads Express champions casual style sentiments for its spring-summer 2016 campaign. Top American model Sean O'Pry is the advertisement's star, spending a... Canali Proposes Summertime Wardrobe Icons Canali 1934 enlists model Richard Biedul to star...

Seduction inspires the campaign for the new Roberto Cavalli fragrance. A mysterious, intriguing, elegant, glamorous story told in enchanting, sensual images. Elisa Sednaoui stars in a role play where the woman creates her own destiny. The location for this story of seduction is a...

Gap is trying on a new campaign idea for size this Christmas as they release a video of kids dancing around a candy shop while youtube sensation Maria Aragon sings "I Want Candy." Of course everyone seen in the video is outfitted head to toe in Gap Kids, as you would expect! It's an adorable...

There is something quite fresh about the Chanel Spring 2012 campaign. Even more inspiring is this behind the scenes look at the making of the ad campaign. There is a newness about it all that is refreshing as captured by Barracuda for Swedish Television's State of Style That said, there...

Make Up For Ever shows it's connected to the global tribe with its latest youthful campaign Filed by Lucire staff/February 20, 2018/11.02 One of our favourite brands, Make Up For Ever, has announced its team of 'unfiltered artists' and make-up artists to promote its Ultra HD line. The...

As part of their promotion, the company has teamed up with DJ Feder, who has created a new track, 'Breathe', while Rankin has shot the campaign. Make Up For Ever wants customers to create unique colour mixes, sharing them using the hashtag #mycolormix. To date, the MAC Aids Fund has raised...

We have given you a preview of the print campaign for Emma Watson's Lancôme campaign, now here comes a video from the making of that campaign. The footage features a montage of behind-the-scenes photos from the shoot which was captured by Mario Testino in Paris. Emma is the new ambassador of...

Not too long ago I featured the beautiful ad campaign for Chanel's SS12 collection featuring Joan Smalls and Saskia De Brauw. Now you can watch the whole thing in the making. The models are shot by Mr Karl Lagerfeld himself and as you can see he has captured them as quite the acrobats. Oh and...

 

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