Iconic denim brand Levi's are yet again demonstrating their dedication to reducing their carbon footprint. After the success of their previous Water<Less campaign, Levi's have announced the next chapter in their ongoing commitment to become an environmentally conscious company. The...

A few months ago, Levi's announced that they were developing a line that used less water. The brand recently released their "Made in the U.S.A." collection which will save over 15 Million gallons of water. The fabric is selvage, and made on vintage shuttle looms in White Oak Cone Mills in...

It is kind of ironic to see two iconic American brands, Levi's and Stussy, collaborating with each other all the way in Japan for a limited edition capsule collection that will probably not reach the US stores. One thing is certain though, this collaboration project between Levi's Japan and...

Prev Filson x Levi's 2011 Fall/Winter Collection American denim brand Levi's has been experiencing a very happy resurgence of both relevance and popularity lately due to an appreciation for their old-school aesthetics abroad as well as a longing for heritage products in the USA. Latest...

One of our favorite brands, Levi's just introduced Commuter by Levi's – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The 511 and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety,...

Enshrined in the pantheon of truly iconic American brands, Levi's has been making jeans ever since Levi Strauss and Jacob Davis shook hands in 1872. The former, a dry goods wholesaler with means, was contacted by the latter, a struggling Latvian tailor, who had come up with the bright idea of...

Heritage denim brand Levi introduces the Water<Less jeans in Europe. These Levi styles reduce water usage with 20-80% whilst keeping Levi characteristics. 17% of the AW11 collection is produced by the Water<Less method, which comes down to 20 million litres of water aka 725.887 seven minute...

It actually came as a surprise to me and it may be just the same for you, to hear who came first in fashion loving people's denim preferences: Levi's. In spite of every marketing effort, every celebrity advocating for any other jeans brand out there, Levi's still has it all for itself....

Previously, heritage denim brand Levi's reduced water wastage with its Water Less collection, this latest collection sees the brand take the next logical step in sustainable design with the inauguration of the Levi's Waste<Less denim collection. With the goal of minimizing waste and bringing...

That's a whole lot of water for a pair of jeans! *gulps* Levi's Water (<) Less reduce the use of water in the finishing process by up to 96 percent for some styles. The Levi's brand has already made more than 13 million Water (<) Less products and saved more than 172 million liters of...

 

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