And I was feeling sad because Emma Watson's People Tree collection was the last she was going to do with the label! Looks like little Emma was busy, busy, busy! Fashion busy! Her new collection with designer Alberta Ferretti, Pure Threads is a step up in her fashion game. At least concerning...

Harry Potter sweetheart, Emma Watson, ventured in the fashion land with a couple of eco – style adventures: with ethical label People Tree and with Alberta Ferretti. However, once the Harry Potter franchise released its final chapter in 2011, dust started settling both on the HP fame and on...

As avid Alberta Ferretti fans and Emma Watson fans (and Harry Potter obsessives, but that's another story), we were super excited when Watson and Ferretti announced they'd be collaborating on a collection. Plus, a portion of the profits would be donated to People Tree, the fair trade...

Harry Potter actress and style icon Emma Watson has teamed up with Italian designer Alberta Ferretti to launch an environmentally friendly collection called ‘Pure Threads'. The range will be produced with materials and techniques from Italy that are kind to the environment. Ferretti told...

I am excited to post the collaboration between Alberta Ferretti and Emma Watson who have created a unique ecologic capsule collection. Sharing a deep sensibility for the green cause, at Style Cartel we love fashion with a cause. Emma was enthusiastic about the collaboration, after her...

A portion of the sales will go to People Tree Foundation—an organization that Watson has worked with in the past—which helps produce low-impact clothing. The five-piece line is a bit expensive (um, $880 for a cotton maxi skirt?!), but I am really digging the denim shorts with white...

Courtesy Pure Threads/Alberta Ferretti; Inset: Bru Does Emma Watson ever sleep? She's modeled for Burberry, collaborated with People Tree, started work for Lancome — and don't forget her day job acting in the Harry Potter movies! Recently, she announced she was designing a small collection...

The recent Burberry Muse, Lancôme beauty and Brown dropout Emma Watson has amazed the fashion world once again—her design debut, a collaboration with fashion icon Alberta Ferretti, has just hit the web. "Pure Threads" looks very much like Watson's own wardrobe, with lots of whites, florals and...

And to tie in with Emma's previous eco-chic collaboration, part of the proceeds will go towards the People Tree Foundation – the non-profit Fair Trade organisation. Oh we do love a spot of feel good fashion. What do you think of Emma Watson and Alberta Ferretti's debut collection? Let...

Related posts: And I was feeling sad because Emma Watson's People Tree collection was the last she was going to do with the label! Looks like little Emma was busy, busy, busy! fashion (style) busy! Her new collection with designer Alberta Ferretti, Pure Threads is a step up in her fashion...

 

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