If I were a luxury CEO, I could scarcely think of a young actress that I'd rather have representing my brand than Harry Potter star Emma Watson. She's well-spoken, free of scandal, extremely chic and photographed constantly. What more could anyone ask for? It doesn't take a rocket scientist to...

. "We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme," said Lancôme International president Youcef Nabi. Nabi raved of Watson and the influence that she has had on the fashion industry. "Thanks to her charm, romanticism and her incredible...

Emma Watson at the 'Elle' Style Awards in London on Feb. 14. Photo: Getty Images • In the hopes of tapping a new generation of neck cream-lovers, Lancome recently signed 20-year-old Emma Watson (aka Hermione Granger) as brand ambassador. { Styleite } • Crazy costumes aside, this is why...

March 14, 2011 Beauty News: Emma Watson the New Face of Lancôme Today's WWD is confirming that actress Emma Watson has been signed by Lancôme to be its latest brand ambassador. She joins Julia Roberts, Penélope Cruz and Kate Winslet as brand ambassadors for the cosmetics company. In advance...

That Alberta Ferretti collaboration isn't the only clothing line Emma Watson has been working on — her final collection for eco-friendly brand People Tree debuts tomorrow. The collection is her third for the company, which specializes in fair trade fashion. Watson has been hands-on in the...

Emma Watson's spring/summer 2011 collection for People Tree has been officially launched. The collection includes floral and check-print tea dresses, denim hot pants and cotton waistcoats. The collection is the third of its kind and also said to be the final for the brand. This entry was...

Emma Watson has been chosen as the face of Lancôme next campaign. The Harry Potter cutie has been tapped by cosmetics giant Lancome to take as the brand's new face. According to Elle UK, Emma has landed a six-figure deal with the cosmetics company! Commenting on the new role, Emma...

No stranger to the emerging world of fair trade fashion, British actress-come-model-come-occasional-designer Emma Watson is creating her third and final collection for ethical brand People Tree . After collaborating with the green label to increase the demand for ethically produced clothes,...

SINGLE SHOT: SITES WE LOVE Emma Watson's resume just got a little longer — the HP star was named Lancome's newest brand ambassador, joining the likes of Julia Roberts, Uma Thurman and Juliette Binoche. Emma will be featured in a Mario Testino-lenses print campaign, next month, shortly...

? Check! Harry Potter actress Emma Watson has been named as the new face of Parisian cosmetic brand Lancôme. The deal, rumoured to be around six figures, is said to be an attempt at moving the brand to a younger market. The 20-year-old will star in a photo campaign, set to be be shot by...

 

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