Brand: Versace Year: 1995 Model: Claudia Schiffer And Sylvester Stallone Photographer: Richard Avedon By the 90s Gianni Versace had expanded his fashionable empire to home decor and was looking for high profile faces to promote it. Former Versace model Janice Dickinson was dating Sylvester...

ck one will launch a new lifestyle brand of contemporary men's and women's jeanswear, underwear, and swimwear, in London on April 14, reported Sportswear International. The launch will take place within an exclusive party at Shoreditch's Village Underground and promises to be one of the most...

After the successful launch of her Material Girl juniors line with daughter Lola, Madonna has announced that she will be launching a new "lifestyle brand" that is scheduled to hit stores next year. Truth or Dare by Madonna is a lifestyle brand that will feature fragrances, accessories,...

Film star Sylvester Stallone has created a new business, Sly Inc., to develop Stallone, a men's lifestyle brand, for 2012. The business is owned by Stallone, beauty and retail executive Michael Henry and other unidentified financial backers, reported Women's Wear Daily. "I thought the time...

Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has teamed up with leading multichannel retailer HSN for the exclusive launch of theQueen Collection, her first-ever lifestyle brand. On August 27, Latifah will debut a unique collection of apparel, handbags and outerwear, and will...

The Network has been buzzing about Aerin Lauder's new lifestyle brand Aerin LLC. Unsurprisingly one of the first announced endeavors is an "Aerin" beauty line to be sold at Estee Lauder counters. "I look forward to pursuing my vision to create the AERIN brand," Lauder saya. "As I launch this...

The actor Sylvester Stallone, 64, is entering the world of fashion. The veteran whose image is mainly associated with Rambo and Rocky movies, announced that its brand of menswear comes to market in 2012 with the name of Sly Inc. The inspiration comes from just the two most famous characters...

Sylvester Stallone is the latest celeb to announce that he is taking on the fashion business. The actor has announced that he is launching a men's lifestyle brand that will hit shelves in 2012. "I thought the time is now. I've lived a life where I know what has worked and what hasn't...

Rambo of fashion The Week Magazine No, really, he is Sylvester Stallone is taking fashion inspiration from his most popular roles, as Rocky and Rambo, for a men's clothing line debuting in 2012. Sweat not included. Photo: Facebook Sylvester Stallone isn't a fashion icon... yet. ... Sylvester...

Now men can wear luxury, curved brim caps that are uniquely designed to fit any man's personal style. Wearing a baseball-style cap can now be considered sophisticated and upscale. The new men's lifestyle brand is complimented with a custom-build e-commerce website to launch into the...

 

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