The other day, I popped into a Levi's retail store in lower Manhattan, expecting significant promotion around the Water<Less campaign, or the Better Cotton Initiative jeans shipped out just a few months ago. Within the store, I couldn't find any information concerning sustainability, and when...

goal is to support the 300 million people currently engaged in cotton farming around the world. At a cocktail reception last week, Levi Strauss & Co. announced that 2 million pairs of its Denizen and Levi brand jeans now contain a blend of cotton certified by the Better Cotton Initiative. In...

Next year the company plans to unveil a "Better Cotton Initiative" program that addresses the environmental impacts of growing and processing cotton for denim.

The company also joined the Better Cotton Initiative, according to the New York Times, "which focuses on sustainable-agriculture techniques, water use and economic and labor issues." The initiative's cotton farms in India and Pakistan "have reduced chemical use and water consumption by a...

The company has been able to curb its water usage in a number of ways: The company works with the Better Cotton Initiative (BCI). BCI works to make "global cotton production better for the people who produce it, better for the environment it grows in and better for the sector's...

's largest buyer of organic cotton, consuming more than 15,000 tonnes in 2010, an increase of 77 percent from the previous year. The milestone is linked to H&M's aim to source all of its cotton from more sustainable sources by 2020. H&M is also a founding member of the Better Cotton...

Louis Vuitton is donating 100% of proceeds to Technoserve in Africa for the Conservation Cotton Initiative (in Uganda) and to The Chernobyl Children International. The Beauty Snob suggests Tamara Mellon's latest creation, Jimmy Choo Eau de Parfum Natural Spray , for the girl who loves...

In fact, ever since I began editing my bag contents, I became better at carrying smaller bags. It has been seriously liberating. During my last trip to Paris, I took the Louis Vuitton Marelle Waist Bag with me, thinking I "could" resurrect it from its dormant life and use it one time or...

BERLIN, Germany— A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand. The two sportswear companies have a fierce rivalry that dates back to their foundation in...

"The groundwork has been laid," says Elisa of BSR, who points to groups like the Sustainable Apparel Coalition and the Better Cotton Initiative, in which fashion brands work together towards shared goals. "I think companies are getting out of the more traditional mind-set of secrecy —...

 

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