Directly following the Pink Tartan show at Toronto Fashion Week, Kim's husband Joe Mimran debuted the Fall 2011 line for his afforable Joe Fresh line. The Joe Fresh show is always one of the most attended shows of the week with celebs like Nelly Furtado seen smiling and clapping in the front...

Joe Fresh's minimalist neoprene coats were definitely our favorite pieces and we hope to see these coats on grocery store floors come fall! 5. Even fast fashion for the masses can have a vintage feel to it. Joe Fresh's focus on the 60′s and 70′s resulted in some cheeky landscape sweater...

and purveyor of all things cheap, chic and cheerful at Toronto Fashion Week each and every season, Mimran's very reasonably priced clothing and accessories line and its supermarket beginnings continue to take the North American fashion scene by storm, one brightly hued sweater at a...

Affordably fresh, or refreshingly affordable-either way, the Joe Fresh Spring/Summer 2012 Collection shown Wednesday night at LG Fashion Week was a pure breeze of clean air. Even- if possible- more minimalistic and clean than any of Joe Mimram's previous collections for the wallet-friendly...

The latter half of the Joe Fresh show may have just brought me back to the shiny side with a stunning metallic leather laser-cut dress and printed gold leather skirt that I just have to have. Quite a few of those runway pieces will be on my grocery shopping list come spring, and at Joe...

Backstage before the Joe Fresh Fall 2013 presentation at Toronto Fashion Week last week, designer Joe Mimran complimented me on my shirt. It was no surprise that he liked it – it was his after all, a black and white graphic print silk blouse I recently acquired from my local Joe Fresh store....

The pastel mint green trench coat stood out from the pack of leather garments and is a fresh alternative to a classic camel trench. Joe Fresh There was buzz before the show that Pat Cleveland, a supermodel and fashion icon in the 70's would open and close Joe Fresh. A tweet right before...

Just take this Jil Sander outfit. In blue and brown. One of the most peculiarly lovely colour combinations. Which requires confidence in style, big time. I like it. And do you know why I really love it? Why, thanks for asking. I really love it because Leelee is turning out to be a baby...

Loblaw Companies Lts announced today that its beloved Joe Fresh brand will now start selling in over 700 JCPenney stores across the United States, starting with Joe Fresh's women's wear collection. This is a huge Canadian invasion, considering that up until now Joe Fresh only had six stores...

Day 3 of Toronto Fashion Week finished off with fall/winter 2012 collections coming down the runway from Bustle, Melissa Nepton and Joe Fresh. (Click here for my take on earlier in the day) Bustle www.bustleclothing.com Husband-and-wife duo Shawn Hewson and Ruth Promislo brought their...

 

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