The San Francisco Bay Area has a fashion secret that will not stay quiet for long-LHC Couture. Created by Bay Area native Lauren Hyde Crafford, the line is unique and perfect for the West Coast climate. Lauren Hyde Crafford uses only the highest quality modal jersey and matte jersey for her...

, a quick glance around the party we co-hosted last Thursday with Rand + Statlerand Vena Cava, and it's clear that our hilly city is getting cooler with every passing moment. It wasn't just the impeccably dressed crowd at R+S's two-year anniversary celebration that caught our attention — every...

From arrival — where a friendly doorman in traditional uniform made conversation about the weather as he welcomed me to the hotel — to the copy of the San Francisco Chronicle waiting outside my door the following morning — the whole stay was like a step back in time. I mean, sure, there's...

This is our special Halloween post featuring noted San Francisco gothic morsel, Brynna! It's also an unprecedented milestone for SFStyle--our very first gothic-lolita-style morsel. Yes, to the purists, she may not look like she walked right off the streets of Harajuku, and she's sans the...

Apple iPad 3 Event San Francisco While it's not 100 percent confirmed, the Yerba Buena Center for the Arts in San Francisco is where many people speculate that the Apple iPad 3 will finally be unveiled. Next Wednesday, March 7 at 10AM PST the world will hopefully get to see the specs and...

Style quotes from Stacy London's Style Tour at San Francisco Centre: "Buy outfits not individual pieces and you will always have something to wear." "If you are 5'4" and under, knee boots make you look like you are standing in a bucket." "The scarf is the number one pick when you...

These events are not to be missed! New Store Openings San Francisco Center is also adding new shops! Madewell just opened their doors in July, Tory Burch will be opening her doors in September and J.Crew is expanding later this fall! The Cupola Pizzeria which serves Neapolitan fare and...

For example, when it came to the Gap khaki project, she said, "Vena Cava is not a khaki brand. We had to think of defacing khaki ...

Vena Cava has announced that they're doing a capsule collection for Uniqlo. We're not really sure how Vena Cava designers Sophie Buhai and Lisa Mayock plan to translate their look into Uniqlo's artillery of basics but we sure can't wait to find out. Vena Cava is no stranger to collaborations,...

Bonus Points: The well-stocked gift bag contained Proper Attire condoms (in packaging designed by Vena Cava), hand lotion, toothpaste and toothbrush, nail polish, and 'Zina Cava, a zine detailing the collection's mid-'90s inspiration. Where to Buy: Click here for store locations.

 

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