The San Francisco Bay Area has a fashion secret that will not stay quiet for long-LHC Couture. Created by Bay Area native Lauren Hyde Crafford, the line is unique and perfect for the West Coast climate. Lauren Hyde Crafford uses only the highest quality modal jersey and matte jersey for her...

Yup, that summed it up for the White Girl Mob show in San Francisco. With so much hype over Kreayshawn's "Gucci Gucci" video, there was no doubt that the spot would be packed with swag. Being a Hundreds show, you already know that hundreds of folks will come through, but with White Girl Mob...

We did four stores at once; one in San Francisco, two in LA, and Chicago. I think the location is absolutely perfect. We scouted in June and it's changed even since then. More stores have opened." When I pointed out that Kiehls is relocating their upper Fillmore store to right across the...

Tickets for the cocktail party are $10 and benefit ArtPointe; which is a young professionals organization dedicated to promoting the Fine Arts Museums of San Francisco. This is the perfect time to go shopping and celebrate your love of fashion! There will also be several retailers hosting...

Project Ethos Fashion*Music*Art took place on Thursday, April 14, 2011 at Ruby Skye in San Francisco and it showcased up and coming artists, musicians and designers as well as the new swimwear collection from Frederick's of Hollywood. The event began fashionably late and featured amazing...

Here are the Fashion's Night Out events happening throughout the San Francisco Bay Area. Please check back as we will update this page as new events are announced. Santana Row in San Jose. Santana Row will feature several pop-up fashion shows and Peggy Tanous from Real Housewives of Orange...

Perfectly integrated in its surroundings, the 4,095 square feet house is a weekend retreat for a couple from San Francisco. Located in Kenwood, Sonoma County, the residence is actually made of three volumes displayed in a geometric shape, protective of a patio and a swimming pool. The three...

It is better to be "unfashionable" than to freeze to death The comments on Refinery 29′s Outside Lands street style roundup were pretty harsh, saying that San Francisco has no style because of the coats and jackets we wore. Well, if I were to choose between being warm and being cute, I'd...

On SFStyle, we've roamed San Francisco and New York searching for streetstyle fashion long enough to realize that this principle goes further than just bags and scarves...it extends to anything traveling with you--the latte you're drinking, the dog you're walking, the friend/lover you're...

We asked blogger Caroline of Perfect 10 SF to give us a local's tour of San Francisco, and dish on where to eat, stay, and play. San Francisco is the most amazing city ever. Trust me — I was born and raised here and my love for the 415 grows exponentially. Not a day goes by that I don't...

 

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