Good old multi-tasking, multi-talentedAlexa Chung! Not only did the British presenter and newly appointedSuperga creative director get all spruced up to pose pretty for the brand's ad campaign, but she also mucked in behind the scenes and help direct it too. What a champ! Alexa Chung was...

Style icon Alexa Chung is the new face of Italian footwear brand Superga. Known for its iconic 2750 sneaker, the label is celebrating its centennial anniversary this year. Since 1911, Supergra is known for its classical canvas sneaker with rubber sole. GLinvest owns the rights for the brand...

Meanwhile, as I was going through recent pictures of Fashion Week, magazine editorials, etc and I noticed another very "Alexa Chung" feature: a white collar. The collar might be just popping out from a knit sweater or added on to the neckline of a navy blue dress. It's simple, pretty, and...

Meanwhile Alexa Chung who turned up in a silver embellished round neck frock was awarded the British Style award for the second year running. Kate Moss was also at the event dressed in a questionable mix between a string vest and fishntet type black frock, while Abbey Clancy also made a...

Celebrating its centennial year and with Alexa Chung as the new face of this super styled, super elegant, super cool shoe; Superga is undoubtedly set to take over as the trainer of choice. Ever practical, classic and in an array of colours from a classic palette to pastel hues there is no...

Alexa Chung seems to be the British fashion icon that all of the big brands are keen to snap up! Iconic US plimsoll brand Superga are just one in a long line of companies that have chosen the fashionista as the face of their brand. The classic Superga brand has grown in popularity since it's...

Regardless of her IT girl status who has a super popular Mulberry handbag named after her, Alexa Chung has never seemed to promote many fashion brands. It was just revealed that the TV presenter and style icon will appear in the ad campaign for Superga , an Italian trainer brand who will also...

This Might Just Be Our All-Time Favourite Alexa Chung Beauty Look We're regular fans of Alexa Chung's Instagram account. How could we not be, really? The photos of her everyday life and her witty captions make us feel like we're her besties. And we really want to be her besties. But lo! We...

I have blogged a few times before about my love of Alexa Chung and my love of Superga sneakers. And how they came together last year in this shoot, when Alexa was named the face of the brand. Ah, the bliss, the bliss. And then this week Alexa was named as the creative director of the brand,...

Here is a new image from the Superga campaign that my book club mate Alexa Chung has both creative directed and starred in. Of course, Alexa has been the face of Superga for a couple of years, but recently she has been given extra responsibility as the creative head of the iconic Italian shoe...

 

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