. But at least Alternative Apparel's cotton products are organic... right? Q: Is Alternative's cotton certified organic? A: Yes. Anything in our line stating it is 100% Organic Cotton is certified organic cotton, produced pesticide-free. We keep copies of the organic certificates on...

A label best known for its comfortable and simplistic designs alongside its commitment to sustainability, Alternative Apparel extends its ethos onto another range for 2014 fall/winter. Inspired by Danish architect and interior designer Finn Junhl's approach to modernism, the label re-imagine...

Alternative Apparel may be stepping up its game and branching out beyond the tee, but the core is still made up of wearable cotton basics at affordable prices. You can still find tees for under $25 (and there were even a few sale pieces marked at wait for it $11!) but they've added

Now it only makes sense to complete your easy summer look with bottoms from Alternative Apparel(or simply called Alternative). If you're already a fan of the brand, you may have checked out its Summer 2011 video perfectly titled "Eternal Sunshine." If only right? Then we would be rocking...

This Maniac Eco Fleece Sweatshirt by Alternative Apparel just screams comfort! I love the vintage appeal and the neck is understated yet can be sexy if worn the right way. This sweatshirt is made by Alternative Apparel's natural fleece alternative. The kangaroo pocket gives it a youthful feel....

Apparel's store will carry like-minded brands such as Gurkees, Good Societyand Sword&Fern. Its super cute exterior was made to look like NYC's High Line Park with a landscaped garden, and the interior is made of vintage fixtures and mixed materials to create a home-y feel. Check out the...

Alternative Apparel'sCreative Director, Orondava Mumford, grew up in a small Kentucky town and eventually found himself studying industrial design at Pratt Institute in New York. After putting in his time at Nicole Miller, Converse and Levi's, Mumford relocated to Los Angeles last April to...

Alternative Apparel and A Fine Frenzy's singer Alison Sudol collaborate on limited-edition shirts to support the environment. A portion of sales from each shirts purchased will be donated to the IUCN which Sudol serves as a goodwill ambassador. The limited tee will be sold only at...

Photo: Courtesy of Starworks Last night Alternative Apparel and Olivia Wilde celebrated the launch of the Message Bag–the result of a collaboration between the two hosts and Wilde's best friend Barbara 'Babs' Burchfield, which will benefit the Academy for Peace and Justice in Haiti. We...

× Photo courtesy of Alternative Apparel. Here's a guilt-free shopping idea: As a salute to Earth Day, which also happens to be the birthday of Alternative Apparel's Abbot Kinney flagship, the brand is offering a unique deal to environmentally-conscious consumers. When you buy an item...

 

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