As you might know I'm a huge fan of Boux Avenue and their divine lingerie, but beautiful undergarments aren't all Boux has to offer, they want to give you the 'boudoir beautiful' feeling with their range of Bath and Beauty products too! Lately I can't get enough of their Pink Taffeta Bubble...

Having sold his shares in the Canadian-born chain La Senza 4 years ago for a reported £100million, entrepreneur Theo Paphitis launches new lingerie brand Boux Avenue online and in-store in late March this year. Unveiled to the press last Wednesday, Boux Avenue's first collections are entitled...

Back in January I posted about the exciting new underwear brand Boux Avenue. The official launch party took place last night and were kind enough to invite me so I happily got myself all dressed up and headed down to London's West End. The venue was , an amazing place like none I've ever...

The Freya Blog Star will receive a year of goodies, including a digital camera as well as major fashion event tickets so they can report about all the action on the Freya blog! Freya's blog comes after what has been a busy year for the lingerie brand, after successfully launching the Bra...

I absolutely was over the moon to be invited along to the launch party of Theo Paphitis' new lingerie brand, Boux Avenue on Wednesday night! I skipped along to London's Sketch with my fellow blogging girlies Ree, Hayley and Fei for a truly fabulous night of burlesque, ballet and bubbly! The...

Atsuko Kudo has been nominated for the award as the UK's Favourite Lingerie Brand of the Year. This is a public vote so if you have a couple of minutes we'd be really grateful if you can take the time to vote. Voting is underway now and actually finishes tomorrow (Nov 19th). Our apologies for...

Take a look at the other matching sets available from Boux Avenue - there are plenty to choose from. I'm yet to check a store out in person, but after spending some time perusing the website, I'll certainly be checking it out at Westfield soon. *Featured post.

Now, her out-of-this world curves have landed her in a campaign for British lingerie brand Boux Avenue. The images from the campaign are really something — Lawley looks AMAZING. And healthy. And very, very natural. This is the type of diversity the fashion industry needs among all the 2s...

Lingerie, swimwear and nightwear brand Boux Avenue and business owner Theo Paphitis, celebrated their Summer Launch in style last week at the Haymarket Hotel in Mayfair. Celebrities including Vogue Williams, Ola Jordan, Rebecca Ferguson and many more enjoyed 'Boux on the Beach' cocktails by...

When I blogged about Boux Avenue's first birthday last month, I promised you a treat. Well, lingerie lovers, listen up: I've got a £50 gift card to give away to one lucky reader, courtesy of the lovely people at Boux Avenue. Dragons' Den entrepreneur Theo Paphitis opens the brand's 11th UK...

 

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