Good old multi-tasking, multi-talentedAlexa Chung! Not only did the British presenter and newly appointedSuperga creative director get all spruced up to pose pretty for the brand's ad campaign, but she also mucked in behind the scenes and help direct it too. What a champ! Alexa Chung was...

Style icon Alexa Chung is the new face of Italian footwear brand Superga. Known for its iconic 2750 sneaker, the label is celebrating its centennial anniversary this year. Since 1911, Supergra is known for its classical canvas sneaker with rubber sole. GLinvest owns the rights for the brand...

Meanwhile, as I was going through recent pictures of Fashion Week, magazine editorials, etc and I noticed another very "Alexa Chung" feature: a white collar. The collar might be just popping out from a knit sweater or added on to the neckline of a navy blue dress. It's simple, pretty, and...

PreviousNext After Madewell, Lacoste, Pepe, Superga, and DKNY Jeans, Alexa Chung can add yet another brand to her ever-growing campaign list: Maje. The French brand — whose previous campaign ambassadors include Lara Mullen and Vanessa Traina — has tapped the Brit style star as the face of...

Alexa Chung seems to be the British fashion icon that all of the big brands are keen to snap up! Iconic US plimsoll brand Superga are just one in a long line of companies that have chosen the fashionista as the face of their brand. The classic Superga brand has grown in popularity since it's...

Regardless of her IT girl status who has a super popular Mulberry handbag named after her, Alexa Chung has never seemed to promote many fashion brands. It was just revealed that the TV presenter and style icon will appear in the ad campaign for Superga , an Italian trainer brand who will also...

Vogue UK has quite the feature on Alexa Chung, who is also the cover star of the June issue, which is only surprising because such lengthy pages are usually relegated to Oscar winners and Britney Spears – which really just shows the fame Alexa Chung has amassed being a "personality." That much...

Alexa Chung is a fashion scene mainstay who is literally everywhere and doing everything at the same time. Whether she's designing a line for Madewell, starring in an ad campaign for Superga Sneakers, hanging around with Karl Lagerfeld in France at the Chanel cruise show or just looking...

Here is a new image from the Superga campaign that my book club mate Alexa Chung has both creative directed and starred in. Of course, Alexa has been the face of Superga for a couple of years, but recently she has been given extra responsibility as the creative head of the iconic Italian shoe...

I have blogged a few times before about my love of Alexa Chung and my love of Superga sneakers. And how they came together last year in this shoot, when Alexa was named the face of the brand. Ah, the bliss, the bliss. And then this week Alexa was named as the creative director of the brand,...

 

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